SPREAD

2022.10.28

Spread wins the Red Dot: Grand Prix for the second year running

In the brand and communication design category of the Red Dot Design Award 2022, considered one of the world’s three major design awards, Spread won the Red Dot: Grand Prix for Tsubame-Sanjo Factory Museum and the Red Dot for Color Jungle.
Last year Spread was awarded the Red Dot: Grand Prix for their project Mesh Virus-Control Flag Partition, making this the second consecutive year they have won the Grand Prix.

On the 28th of October 2022, Spread attended the Red Dot Design Award 2022 ceremony in Berlin, Germany, and received the trophy. The best entry in the category ‘Best of the Best’ is awarded the Grand Prix – making it the highest award. This year six projects were selected for the Grand Prix from over 9,000 entries from around 50 countries.

Videos

Tsubame-Sanjo Factory Museum

Color Jungle

Mesh Virus-Control Flag Partition

 

About the Red Dot Design Award
The Red Dot Design Award, organized by the Design Zentrum Nordrhein Westfalen in Germany, was founded in 1955. It is known as one of the world’s three major design awards, along with the iF Design Award also in Germany and the International Design Excellence Awards (IDEA) in the USA. Divided into three categories – product design, brand and communication design and design concept – a jury of international design experts annually judge the entries on nine criteria, including innovation, functionality, ergonomics, ecology and durability.

On receiving the award
Twelve years ago, we won our first Red Dot Design Award for the packaging design of a textile brand set up with a small family-run workshop. The brand’s products were extremely well made, the result of craftsmen’s skills in producing new textiles on 100-year-old looms, but it was a time when the ability to communicate their value was desperately lacking. I still remember entering the Red Dot Design Award as I struggled to find ways in which I could help to raise the awareness and value of the product.

The Red Dot Design Award is a trusted design award that values recognition for designs that lead to solutions to social issues. It is also an award that promotes awareness of design as a natural and necessary force in society. The award is given to the person or organization that commissioned the design and the designer who responded. Although often misunderstood, the awards are not just for designers. It is also a high evaluation from a global perspective for those who commissioned and implemented the design to propel modern society forward. This overarching appreciation of the project creates trust, and trust turns into value and drives society – design is also directly related to the economy, which is one of the main drivers of society. Receiving a Red Dot Design Award is not a goal but a process, a means to connect and build on the next phase of activities, including economic activities.

Since winning our first award 12 years ago, we have received recognition for our logo, product and installation designs, and including the two we have received this year, this is the eighth time we have won a Red Dot Design Award. The awards ceremony we attended was of the highest quality, carefully prepared with a purpose in every detail. While it was a glamorous ceremony, there was a consensus towards addressing the pressing issues on the earth through design, such as climate change, war, and the coronavirus pandemic.

This year’s Grand Prix was awarded to Tsubame-Sanjo Factory Museum – an exhibition that tells the story of the activities of a metalworking production area and presents it to the world on the site of a former factory of over 2,000 m2. Last year, the Grand Prix was awarded to Mesh Virus-Control Flag Partition – a new partition proposed for the coronavirus pandemic using a mesh material combined with new virus control technology. In a situation where it’s no exaggeration to say that the times are changing, winning the Grand Prix for the second consecutive year in a row is both a joyous and sobering event and proof that we have faced social challenges.

Participating in the world’s largest design event Milano Salone for ten years, exhibitions in London and Paris, and cultural education activities in Switzerland and Singapore, all successes and failures, together with clients, have resulted in experiences that have shaped our thinking.
By facing and designing for society and its people, we have created circumstances for the future to unfold. We are honored to receive this award and are committed to promoting more socially responsible designs.

Spread
 Haruna Yamada & Hirokazu Kobayashi

Please see the press release for more information about the award-winning projects.

2022.10.28

Japan House London – The Carpenters’ Line Exhibition

This exhibition focuses on Japanese craftsmanship in Hida Takayama and is currently on display at Japan House London, a center for distributing knowledge and information about Japan in the United Kingdom.

Hida Takayama is the collective name for wood craftsmen with a 1300-year history in the Hida region of Gifu Prefecture, where forests cover 92% of the land area. In this exhibition, visitors can see the activities of Hida Takayama, starting with the diverse tree species that grow in the forests of the Hida region. The story continues from the past to the present with tools, culture, woodworking techniques, furniture, household goods, traditional crafts, Buddhist statues, Shinto rituals, and songs. The first thing that appears on entering the exhibition hall is 90 species of tree and a simple ladle against a background of forest photographs. In this display, you will learn how trees have become tools and have helped build human life and how people’s hands have shaped and influenced the diversity of natural forests. Next, the technique of kigumi, the joining and assembling of timber without nails or hardware, surprises visitors while climbing holds that utilise the natural shape of wood suggest the future of design.

The exhibition title, The Carpenters’ Line, contains two meanings. One is the lineage of woodworking in Hida, and the other is a sumi-tsubo –a carpenters’ line– a fundamental Japanese carpentry tool for marking straight lines on wood.

Spread was in charge of everything from research to the key visual, exhibition space and communication design. The key visual for this exhibition is a photograph of a contemporary carpenter working in Hida and a photograph of the forests that support them. These two images have been cut out in the shape of the cross-section of a mountain cherry and winter-flowering cherry tree. The photographs are joined together by a butterfly-shaped piece, representing the technique known as chigiri, which uses wood to hold trees in place. For this exhibition, the key visual was developed for media announcements and use inside the gallery and online. The space is divided by curtains depicting the forests and trees of Hida, which surround the exhibits and visitors. Combined with the venue music composed of the sounds of Japanese forests and Hida craftsmanship, visitors can experience the exhibition as if wandering through the Hida forest. Hida used to be called Yamahida (mountain folds), which is why the curtains also have folds (drapes). The research involved reading and deciphering records that remain today and interviewing various people involved, which led to a process of piecing together the overall picture of Hida’s artisans, who have a long history and many facets to their work. The objects and information uncovered in the process were incorporated into the exhibition, adding depth to the viewing experience.

It is the third time Spread has designed an exhibition for Japan House London, following the success of Biology of Metal: Metal Craftsmanship in Tsubame-Sanjo and Living Colours: Kasane – the Language of Japanese Colour Combinations. This exhibition shows the charm of Hida’s 1300-year-old artisans – please come and experience it in London.

The Carpenters’ Line: Woodworking Heritage in Hida Takayama
Date: 29th of September 2022 – 29th of January 2023
Venue: Japan House London, Basement gallery / 1st-floor show windows and exhibition booths
Address: 101-111 Kensington High Street, London, W8 5SA
Opening hours: Monday to Saturday / 10:00-20:00
Sundays and public holidays / 12:00-18:00
Admission: Free (advanced booking recommended).

Organised by: Japan House London / In association with Takayama City (Hida Takayama Exhibition Promotion Committee), Gifu Prefecture / Planning: Simon Wright (Director of Planning, Japan House London) / Creative direction and project management: method Inc. / Art direction, design and research: Spread / Photography and video: Ayaya Igarashi, Takeshi Kuwahara / Music: Hiromi Saito / Writer: Goaheadworks Inc. / Translation: Zachary Kaplan

Photo:©️Japan House London

2022.1.7

「Much Peace, Love and Joy」movie

The video of Milan Design Week 2021 in September 2021 was a huge success. The installation “Much Peace, Love and Joy” at Alcova at the remains of a military hospital revealed splendid colors spread in the light of Milan.

The number of visitors reached 55,000 in despite of the travel restrictions all around the world. Be amazed by “Much Peace, Love and Joy” resembling approx. 1,200 floating color fragments and “Mesh Virus-Control Flag Partition”, the combination of new technologies to suppress virus with mesh materials.

Much Peace, Love and Joy at Alcova, Milan Design Week 2021
Dates: 04 – 12 September, 2021
Venue: Alcova
Location: Via Simone Saint Bon n.1, Milan, Italy
Produce: Mika Takizawa (Dentsu Live) / Art Direction & Design: Spread / PR:Miho Kawamura (Daily Press) /Manufacturing: Atelier Inadome, NBC Meshtec, Sutoka, Live Art Books, Print + Plant / Construction: LPD Design, H.Yamamoto / Cooperation: NBC Meshtec, Takeo, Waki Process, Yuko Noguchi, Haruna Yamazaki

2022.1.7

Celvoke 「2022 S/S Makeup Collection」

The 2022 S/S Makeup Collection of the beauty brand “Celvoke” is starting on January 7th with the collection theme “New brightness with emotion ~Unfamiliar light and emotional brilliance~”. We are in charge of art direction for key visuals, expressing multi-perspective brilliance such as glitter and metallic.

Celvoke 2022 S/S Makeup Collection
Planning & Development & Sales Agency: Mash Beauty Lab / Brand Direction: Yoko Tagami / Art Direction & Design: Spread / Photography: Akinori Ito (Aosora) / Makeup Art: Mikako Kikuchi (Tron) / Hair Styling: Koichi Nishimura (Vow-Vow) / Styling: Kei Shirahata / Video: Keita Hoizumi / Motion Graphics: Wow / Projection: Tomoya Kishimoto / Music: Hiroki Saitoh

2022.1.7

“Journal of Architecture and Building Science”

Since the January 2022 issue, we are in charge of the art direction and design of “Journal of Architecture and Building Science”, the most historical architectural media in Japan established in 1886. The cover is a vision with the design concept of “understanding society through architecture” while content pages cover more visuals to summarize the huge amount of information in which specialized contents are presented in a comprehensible manner. It’s a specialized magazine with issues, features, serializations, news, and research results all about architecture for readers from all specialties.

“Journal of Architecture and Building Science” January 2022 issue
Publishing: Architectural Institute of Japan Club Bulletin Editorial Committee / Editor in Chief: Akihiko Iwasa (HOSEI University Graduate School of Engineering and Design Major in Architecture Professor) / Art Direction & Design & Cover Artwork: Spread / Design: Naoko Kobayashi (umlaut) / Editorial Cooperation & DTP: Fushimi & Editors / Cover Photo: Ooki Jingu / Portrait Drawing: Henry Augusta / Printing:Showa joho Process / Publisher: Hiroshi Imai
Price: 1,430 yen (tax included)
Web Store: Architectural Institute of Japan “Archi Books”
ISSN 003-8555 U.D.C.624/72:061 22(52)

2022.1.1

MUCH PEACE, LOVE AND JOY TO YOU ALL

You could say humans are living at a change of the times.
What comes to our mind is the perspective of “Gift”.
What do individuals contribute to our world?
Color is joy. And, we do creations to “question the situation” through colors.

Spread, Haruna Yamada & Hirokazu Kobayashi
January 2022

2021.12.2

Mesh Virus-Control Flag Partition “Red Dot Grand Prix” Winner

Mesh Virus-Control Flag Partition has won the top award “Red Dot: Grand Prix” at Red Dot Design Award 2021: Brands & Communication Design. The award-winning works are on display at The Museum für Kommunikation (Berlin) until January 2022.

The “Red Dot Design Award” has a history of 66 years, it is called one of the “three major design awards in world” along with iF DESIGN AWARD and International Design Excellence Awards (IDEA). Great designs are selected for “Red Dot”, and the most excellent one is selected for “Red Dot: Best of the Best”. In 2021, there were 9,178 entries from 49 countries. Nine works won the top award, “Red Dot: Grand Prix”.

Mesh Virus-Control Flag Partition
Produce: Mika Takizawa (Dentsu Live Inc.)
Design: Spread
PR: Daily Press
Manufacturing: NBC Meshtec Inc., Sutoka Co., Ltd.
Photo: Ooki Jingu
Contact: flagparti.info@gmail.com

2021.12.2

Spread by Spread: What Color is Tomorrow?” online gallery

The exhibition “Spread by Spread: What Color is Tomorrow?” ended in a huge success on November 7th. A total of 8,376 visitors participated in 12 days. We would like to express our sincere gratitude to everyone who have come and offered us support.
During the exhibition, visitors watched the work for hours, many of them were so impressed and even shed tear, asked enthusiastic questions, and being stimulated in various senses. Once again, we were being reminded that the power of color can move human emotions. We are pleased to know that this exhibition has become a platform for visitors to experience the joy from the colors inside us.

Here is our online gallery revealing the exhibition taken with a 360° camera.
Be amazed!

WebVR production: Uttzs

Articles about this exhibition are posted on the website of Casa Brutus. Exhibits captions are summarized in a comprehensive manner so please take a look.

Spread by Spread: What Color is Tomorrow?
Dates: Wednesday 27 October–Sunday 7 November, 2021
Organizer: Spread
Planning Cooperation: Spiral
Venue Cooperation: Wacoal Art Center
Construction Cooperation: Waki Process Inc.
PR: Daily Press
Photo: Ooki Jingu, Kazuhiro Kodaira
Special Thanks: Takeo Co., Ltd. / Toyokasei Co., Ltd. / Mgnet Co., Ltd. / Live Art Books Inc. / Print + Plant
Sponsors: NBC Meshtec inc., crowdfunding sponsors*Part of the funds for the production and organization of this solo exhibition were attained through the crowdfunding platform Green Funding.
Support: Nagaoka Institute of Design

2021.11.23

MIDTOWN CHRISTMAS 2021「Color Jungle」

MIDTOWN CHRISTMAS 2021 is created at TOKYO MIDTOWN. The work “Color Jungle” themed “color is joy” simply spreads over Inside Galleria, about 80,000 m3.

In celebration of the Christmas season near the end of 2021, the three atrium areas of TOKYO MIDTOWN are decorated to resemble forest, water, and light. From the changing bird-eyes views from the 3rd floor to the 1st basement floor, viewers are like flying birds. What we want to convey is “color is joy”; and joy is hope. Experience the dynamic sceneries and get lost in the colorful jungle.
Spread installation “MIDTOWN CHRISTMAS 2021 Color Jungle”

Dates: Thursday 18 November–Saturday 25 December, 2021
Hours: 11:00-24:00
Venue: Tokyo Midtown Galleria
Location: 9-7-1 Akasaka, Minato-ku, Tokyo, 107-0052
General Admission: FreeOrganizing & Planning: Tokyo Midtown Management Co., Ltd.
Art Direction & Design: Spread
Construction: NOMURA DUO Co.,Ltd.
Photo: Ooki Jingu

2020.10.7

DAILY “CORONA AND CREATIVE”, TO END WITH THE 100TH ISSUE

“Coronavirus and Creative”, the daily feature of the web magazine AXIS, has come to its finale with the 100th issue. In the midst of the coronavirus outbreak, we embarked on this research-based publication project with one initial question: How can the creative industry make an impact in the world as it faces the pandemic?

Observing creative activities undertaken day after day around the globe has helped us gain insights into the current status and reflect on them, while also providing inspiration as we plan our next actions. During our research, we were given opportunities to discover the diverse activities undertaken by people in different places, making us realize the extent of the resilience of the human race. Now, in August 2020, we have not yet come close to the end of this crisis, and so our research will go on for as long as the world continues to fight against the disease. To this end, we would like to express our sincere appreciation to our readers for their devotion, and hope to invite new readers to read the back issues and the post-project roundup article, all of which are available on our website.

Web Magazine AXIS Daily Feature  — “Coronavirus and Creative”
Published between May 15 – August 27 2020
Research conducted by: SPREAD

2020.10.7

THE SEPTEMBER ISSUE OF NIKKEI DESIGN

An interview about coronavirus activities was published in the September issue of Nikkei Design.

Date: August 24 2020
Publish: Nikkei Business Publications, Inc.
Interviewer: Shigeki Ooyama

2020.8.18

MADE IT INTO THE LONGLIST FOR THE “DEZEEN AWARDS 2020”

Dezeen, based in the UK, is the world’s most influential web-based design magazine. It has been hosting the Dezeen Awards since 2018, celebrating the best architecture, interior design and design achievements from around the world. The judges are architects, curators, artists and others of various professions and specialties. There were more than 4,300 entries from 84 countries for this awards.. We are very happy to announce our inclusion in the longlist.

Dezeen Awards 2020
SPREAD
Designer of the year longlist

2020.8.11

“SPROUT” FOR INTERSECT BY LEXUS-TOKYO

For this ‘new normal’ period influenced by COVID-19, we created a banner partition with a screen function under the theme of “Mebae” (sprout). It has been on display at INTERSECT BY LEXUS – TOKYO in Minami Aoyama, Tokyo, since Thursday, July 29 2020. A mesh fabric, used in medical fields and for automobile interiors, is the material used for the screen. The material is coated with “Cufitec®”, a new virus and bacteria control technology that prevents secondary infection from viruses. Our aim is to bring new life to a space using the power of color, and to make a comfortable environment for people to engage in new communication.

“SPROUT” for INTERSECT BY LEXUS-TOKYO
Press release
Date: From July 29th, 2020 (Wednesday)
Venue: INTERSECT BY LEXUS ‒ TOKYO
Location: 4-21-26 Minamiaoyama, Minato-ku, Tokyo 107-0062
Planning: Mika Takizawa (Dentsu Live Inc.)
Mesh manufacturing: NBC Meshtec Inc.
Frame manufacturing: STOKA Co., Ltd.
Press: daily press
Photo: Ooki Jingu
Planning and Design: SPREAD

2020.8.1

ANNOUNCING CELVOKE 2020 A/W MAKEUP COLLECTION

Celvoke, a total beauty brand, released the 2020 A/W Makeup Collection nationwide on August 1. With “Energy in conjunction” as its collection theme, it uses images of two models to express the united beauty of individuals, despite differences such as age, gender and nationality. Please enjoy discovering a world interlaced by light and shadow, bright and dark, and positive and negative.

Celvoke 2020 A/W Makeup Collection
Collection Video
website
Planning/ Development/ Sales agency: Mash Beauty Lab Co., Ltd.
Brand Director: Yoko Tagami (Mash Beauty Lab Co., Ltd.)
Photographer: Akinori Ito (AOSORA)
Makeup artist: Mikako Kikuchi (TRON)
Hair artist: Koichi Nishimura (Angle)
Stylist: Rena Semba
Video: Keita Hoizumi
Music: Hiroki Saitoh
Art Direction & Design: SPREAD

2020.7.29

CREATIVE USE OF COLOR FEATURED ON THE BBC’S WEBSITE. DESIGN’S NEW HAPPY MOOD BY CLARE DOWDY

British public broadcaster, the BBC, posted a special article, “Design’s new happy mood”, on their culture and design website series, “designed”. The article highlights the creative use of bold colors and patterns to inspire positive moods. There is a coverage report on SPREAD, along with introductions to “Life Stripe” and “HARU stuck-on design;”. It also depicts studio works featuring colors from around the world, including Spain and Australia. Please take a look.

Design’s new happy mood by Clare Dowdy
website
Listing Studio: SPREAD, Morag Myerscough, etc.
Edit: Clare Dowdy
Media : BBC.com

2020.7.23

COMPLETION OF THE TOKYO MIDTOWN DESIGN TOUCH “ROPPONGI COLOR CANYON” VIDEO

The video of the “Roppongi Color Canyon” installation, exhibited at the “Tokyo Midtown DESIGN TOUCH” design event that was held at Tokyo Midtown last October, has been completed. With a “soaking in colors” concept, we aimed to blend colors and the landscape through a vivid mesh fabric. We hope the colors make your days brighter.

Tokyo Midtown DESIGN TOUCH Roppongi Color Canyon
Installation video
Date: October 18 – November 4, 2019
Venue: Tokyo Midtown, Midtown Garden
Organizer: Tokyo Midtown
Video: Ooki Jingu, Kazuhiro Kodaira
Music: Hiroki Saitoh
Production: waki process Inc.
Fabric:NBC Meshtec Inc.
Art Direction and Design: SPREAD

2020.7.3

COMMENCEMENT OF RESEARCH AND PRODUCTION OF “LIFE STRIPE”, USING LIFE AFTER THE CORONAVIRUS PANDEMIC

“Life Stripe”, produced and presented since 2005, is an artwork that replaces everyday actions with 21 colors and expresses these using a striped pattern. To create a varying range of patterns, we have been collecting memories of a single day in different lives, from babies to the elderly, and have also delved into the lives of various creatures, from insects to animals. So far, over 150,000 memories have been documented. With the recent spread of Coronavirus, we began to question the effects of this on our everyday lives. We saw this as the perfect opportunity to start our research on life after the Coronavirus pandemic, and have already produced and presented several works.

We truly appreciate your participation and cooperation with our project as we continue to collect memories of a single day in different lives.

Life Stripe
Questionnaire (Japanese) download
Questionnaire (English) download Website
Website

2020.6.25

INTERVIEW IN VDF x ALCOVA “FROM ALCOVA WITH LOVE”

In cooperation with the “Virtual Design Festival” hosted by Dezeen, the design platform, ALCOVA, presents a program of interviews with eight international studios, including SPREAD. Our interview has been released online (English only). We hope you enjoy the article and learn more about the history and concept of SPREAD.

FROM ALCOVA WITH LOVE
Virtual Design Festival(Dezeen)
ALCOVA

2020.6.25

“DANCE BASE YOKOHAMA”, A NEW BASE FOR THE PERFORMING ARTS, IS NOW OPEN!

Dance Base Yokohama(DaBY)is an institution dedicated to establishing a professional environment for dancers, with a creative hub to nurture dance-related creators through various projects. We are looking forward to your participation in our trial performances and workshops.

Dance Base Yokohama
Website
Opening: June 25, 2020
Address: KITANAKA BRICK&WHITE BRICK North 3F, 5-57-2 Kitanakadori, Naka-ku, Yokohama, Kanagawa, Japan
Organizer: SEGA SAMMY ARTS FOUNDATION
Artistic Director: Eri Karatsu
Space design: Hirotaka Isshiki + Narumi Ozawa + Shiori Mori + ondesign
VI, promotional design: SPREAD

2020.6.3

SINGAPORE AGAIN

We had a workshop for the art teacher invited by the Ministry of Education last year, and as the second time of the workshop we did this in a real school.

2020.5.16

DAILY “CORONA AND CREATIVE”

AXIS Web Magazine’s series “Daily ‘Corona and Creative'” has started. This is a series that introduces “Creative activity research for new coronaviruses”, which starts gradually from the end of February and continues as a studio activity from the beginning of April, once a day.

Daily ‘Corona and Creative’

2020.4.30

STAY SAFE. STAY STRONG, KOUBA

Factory Festival and more than 100 factories put up posters that is to raise awareness of the festival’s cancellation and to encourage people in Coronavirus situation.

2020.4.7

STAY HOME

“Stay Home coloring book” production

2020.2.15

ROOTS OF METALCRAFT

Factory Festival hold an exhibition “ROOTS OF METALCRAFT: Tsubame-Sanjo, Niigata, Japan” at Nanyang Academy of Fine Arts (NAFA) in Singapore.

ROOTS OF METALCRAFT : Tsubame-Sanjo, Niigata, Japan
Date: February 15 – March 22, 2020
Venue: Nanyang Academy of Fine Arts(NAFA) Campus 1, Ngee Ann Kongsi Gallery1&2

2020.2.8

GERMAN DESIGN AWARD 2020

Biology of Metal exhibition won Gold (Grand Prize) at German Design Award 2020. We participated in the ceremony in Frankfurt.

2019.12.6

2019.11.15

A SLICE OF NIIGATA FOOD CULTURE

A Slice of Niigata Food Culture
Experience Gastronomy with Tsubame-Sanjo
Date: November 15 – 20, 2019
Venue: Japan Culture Center

2019.11.1

GOLD AND SILVER AWARDS IN “DFA DESIGN FOR ASIA AWARDS 2019”

Haru stuck-on design;” (Nitoms, Inc.) won gold, and “ROOTH 2-3-3” (Be The One Co., Ltd.) won silver in the “DFA Design for Asia Awards 2019”, hosted by the Hong Kong Design Centre. Although the award ceremony was cancelled due to the deterioration of the situation in the region, we are very happy to have received the ‘double prize’ in these awards which advocate for and emphasize the contribution of design in enriching the lives of people in Asia.

DFA Design for Asia Awards
Website
HARU stuck-on design; (Nitoms, Inc.)
ROOTH 2-3-3(Be The One Co., Ltd.)

2019.10.31

ORNAMENTAL CONTRAST

A solo exhibition by SPREAD take place at (PLACE) by method starting from October 31st to November 23rd, 2019. Through this exhibition, as an attempt to their next creative step, SPREAD deepened their knowledge of the aesthetics behind the contrast of colors, which resulted in a work under the theme “Ornamental Contrast”.

Ornamental Contrast
Date: October 31 – November 23, 2019
Venue: (PLACE) by method

2019.10.19

VORTEX

Landscape Architect Ryoko Ueyama’s drawing archive exhibition “Prospective Landscape: A Retrospective. Drawing Exhibition ‘Vortex’” started.

Prospective Landscape: A Retrospective.
Drawing Exhibition ‘Vortex’
Date: October 19 − 26, 2019
Venue: Architect’s House Hall

2019.10.28

2019.10.18

ROPPONGI COLOR CANYON

Hosted at Tokyo Midtown every Autumn, “TOKYO MIDTOWN DESIGN TOUCH” is an annual event under the concept of “Enjoying design with all five senses”. Creative unit SPREAD was assigned to create an installation which they entitled “Roppongi Color Canyon”, for the events main content the “Design Forest”. Under the concept of “flooded with colors” SPREAD will cover the garden area of Tokyo Midtown to create a canyon of vibrant colors using fabrics with an overall length of 1km, portraying the ever changing views of the nature. Changing sunlight, and sudden waves of color surfaces. Embraced with colors, we hope for the viewers to enjoy their conversation with this color-scape.

Tokyo Midtown DESIGN TOUCH “Roppongi Color Canyon”
Installation by SPREAD
Date: October 18 − 11.4, 2019
Venue: Tokyo Midtown
Organizer: Tokyo Midtown

2019.10.3

KOUBA, FACTORY FESTIVAL 2019

The Tsubame-Sanjo Factory Festival is an event held in Tsubame-Sanjo (Niigata), an area known for metalworking, blacksmithing, carpentry.During the event, factories normally closed to the public will open their doors to offer tours and workshops.

Tsubame-Sanjo Factory Festival
Date: October 3 – 6, 2019.
Locations: Sanjo-Tsubame, Niigata Prefecture

2019.8.6

2019.7.12

2019.6.19

AFTER-IMAGE

The collaboration exhibition “After-Image” of “INTERSECT BY LEXUS” and “HARU stuck-on design;” has started.

After-Image
Date: June 19 – July 30, 2019
Venue: INTERSECT BY LEXUS-TOKYO

2019.5.22

2019.5.14

ELLE DECO

HARU is used on the top image of the Milan Design Week 2019 secret spots at ELLEDECO.com.

2019.4.9

THE NATURE OF TIME

Grand Seiko returns to Milan Design Week with the theme “THE NATURE OF TIME,” at the Poldi Pezzoli Museum.

Grand Seiko
THE NATURE OF TIME

Date: April 9 – 14, 2019
Venue: Poldi Pezzoli Museum
Graphic design: SPREAD

2019.4.9

COLOR APPRECIATION

Hold an exhibition of HARU stuck-on design; entitled “Color Appreciation” at ALCOVA, Milan Design Week 2019. We mix various beautiful contrasts such as light and dark, city and nature, life and death…

HARU stuck-on design; Color Appreciation
Date: April 9 – 14, 2019
Venue: ALCOVA

2019.4.5

LIVING COLOURS

“LIVING COLORS: Kasane – the Language of Japanese Colour Combinations “, which introduces dyeing and weaving works that express the traditional colors of Japan and the changing subtleties of the season, is held at Japan House London.

Living Colours: Kasane – the Language of Japanese Colour Combinations
Date: April 5 – May 19, 2019
Venue: Japan House London

2019.3.27

RAIN & CATERPILLAR, THUNDER & CRAB

We designed “Rain and Caterpillar” and “Thunder and Crab”, a collaboration product with Mmakoto Kagoshima and Hida Sangyo. The two works have been expanded to rocking chairs, sofas and cushions.

2019.1.30

HUMAN-NATURE

Life Stripe is on display at the “Human-Nature” exhibition at the Red Dot Museum in Singapore.

Human-Nature
Date:  – September, 2020
Venue: Red Dot Design Museum

2018.4.11

MILANO FOURI SALONE 2018

From April 17 to April 22, 2018, NITOMS, INC. (Head office: Tokyo) exhibits “HARU stuck-on design;” “space designing tape” which sticks and peels off again, in Milano Fuori Salone in Milan, Italy.

The venue is unused industrial warehouses under Milan Central Station. HARU stuck on design; exhibits artwork inspired by cave paintings – one of the world’s first-known works of art – directed by the creative unit SPREAD “Imagination led by color” as concept.

http://dailypress.org/wordpress2017/wp-content/uploads/2018/03/HARU_milano_2018_release_f-1.pdf

Nitoms proposes new styling way of space design, “sticking on color”, with HARU stuck-on design; to add a life to space and to influence people’s senses and sensibilities, stepping into a completely different area in which Nitoms had excelled in pursuing functionality and convenience.

Color, stick on, transform. Spaces become freer.

HARU stuck-on design; bring color into your life
Date: Tuesday, April 17, 2018 – Sunday, April 22, 2018
Open Times: 10:00 – 20:00 (closed at 18:00 on April 22)
Venue: VENTURA CENTRARE via Ferrante Aporti 11 Milano
Press Preview: Monday, April 16, 2018, 15:00-19:00

2018.4.11

Mainichi Design Prize 2017 Nominated