Spread is a creative unit founded by Haruna Yamada and Hirokazu Kobayashi. Spread fuses the long-sighted environmental approach of landscape design with the vivid visual techniques of graphic design, incorporating the environment, living creatures, objects, time, history, color, glyphs, and memory into their creative work as they strive to expand (“spread”) whatever subject they take on.
Our medium is color. Our goal is to have people experience the creativity that spreads from the memory of color.Color has the power to stimulate the senses and emotions. Something wells up within the heart. That something drives thought and expands the world. By facing society and engaging in the act of creation, we have sought to change the present and create new experiences. Through experiences, we have aimed to foster imagination in society. Imagination has the power to save people in every circumstance. When we feel like we’re being pulled into some dark and heavy current, imagination can transport us to a better place.
We are always trying to pull that trigger.
Birthplace: Tokyo, Japan 1976
Graduated from Nagaoka Institute of Design, Environmental Design. Haruna started her career as a landscape
designer in the Ryoko Ueyama landscape design laboratory. After working as a designer in an environmental
graphic company, a plastic manufacturer, and a record company, in 2004, she established the creative unit
“SPREAD”.
Birthplace: Niigata, Japan 1976
Graduated from Nagaoka Institute of Design, Graphic Design. Hirokazu worked as an art Director and Designer
for an advertising agency, mainly in overseas promotions. In 2003 he became freelance. Established the
creative unit “SPREAD” in 2004.
Nokia, CLINIQUE, Lexus, Victrinox, Lego, Miele, Grand Seiko, Logitech, Pearl Drums, Tokyo Midtown Management, Axis,
Celvoke, Toshiba, Nittto / Nitoms, Red Dot Design Museum Singapore, Wacoal Art Center,The National Art
Center(Tokyo), Museum Of Contemporary Art Tokyo, Ministry of Education (Singapore), Japan House London(Ministry Of
Foreign Affairs Of Japan)
2021
Red Dot Design Award: Communication Design (Germany) /Grand Prix
German Design Award (Germany) /Winner
Dezeen Award / Longlisted as designer of the year
DSA Design Award / Shortlisted & Longlisted
2020
Asia-Pacific Design (China)
German
Design Award (Germany) / Gold
Dezeen Award / Longlisted as designer of the year
2019
Design for Asia Award (Hong Kong) / Gold
Design for Asia Award (Hong Kong) / Silver
Golden Pin Design Award (Taiwan) / As jury for final selection
Dezeen Award / Longlisted as designer of the year
D&AD award (UK) / Shortlisted
2018
German Design Award (Germany) / Winner
Taipei International Design Awards (Taiwan)
2017
Red Dot Design Award: Communication Design (Germany)
Red Dot Design Award: Product Design (Germany)
2016
Good Design Award (Japan)
Japan Tourism Poster Competition (Japan)
2015
German Design Award (Germany) / Special Mention
2014
Pentawards (Belgium) / Silver
Good Design Award (Japan)
2013
Good Design Award (Japan)
Red Dot Design Award: Communication Design (Germany)
2012
D&AD award (UK)
iF packaging design award (Germany)
Pentawards (Belgium) / Bronze
JAGDA Award (Japan) / Merit
Tokyo TDC Award (Japan) / Merit
2011
Asia-Pacific Design (China)
2010
Good Design Award (Japan)
Pentawards (Belgium) / Silver
Design for Asia Award (Hong Kong) / Bronze
Red Dot Design Award: Communication Design (Germany)
Asia-Pacific Design (China)
Tokyo ADC Award (Japan) / Merit
JAGDA Award (Japan) / Merit
2009
Pentawards (Belgium) / Bronze
Yomiuri Advertisement Award (Japan) / Award of Excellence
Tokyo TDC Award (Japan) / Merit
Japan Package Design Award (Japan) / Bronze
2008
18th Times Asia-Pacific Advertising Awards (China) / Selected Prize
2000
Yomiuri Advertisement Award (Japan) / Winning Prize
2021.10-11
Spread by Spread: What Color is Tomorrow?, Tokyo
2021.09
Much Peace, Love and Joy at Alcova, Milano
2019.10-11
Viewing Contrast” at (place) by method, Tokyo
2019.10
Roppongi Color Canyon at Tokyo Midtown Design Touch, Tokyo
2019.02
Human-Nature at Red Dot Design Museum, Singapore
2019.04
Bring Color into Your Life at Fuori Salone, Milano
2019.04
Living Colours at Japan Louse London, London
2018.09
Biology of metal at Japan Louse London, London
2018.04
Bring Color into Your Life at Fuori Salone, Milano
2016.09-11
Life Stripe at Kenpoku Art 2016, Kitaibaraki
2016.09
Paper Garden at Spiral Garden, Tokyo
2016.04
Casa Gife at Fuori Salone, Milano
2015.10
Tsubame-Sanjo Factory Festival at Axis Gallery, Tokyo
2015.10
Life Stripe at Daikanyama T-Site, Tokyo
2015.07
Life Type at The National Art Center, Tokyo
2015.04
Life Type at Fuori Salone, Milano
2015.03
Life Stripe at Embassy of Japan in Switzerland, Bern
2015.01
Life Type at Kiito, Koube
2014.10
Life Stripe at RappaxMuseum, Basel
2014.09
Life Stripe at Atelier Initial, La Neuveille
2014.04
Tsubame-Sanjo Factory Festival in Sharing Design by Milano Makers at Fuori Salone, Milano
2014.04
Life Stripe at OBR, Milan
2014.04
Life Stripe at Fuori Salone, Milano
2013.04
Life Stripe at Fuori Salone, Milano
2013.04
Making as Living at 3331 Arts Chiyoda, Tokyo
2013.01
Making as Living at Kiito, Koube
2012.06
Live Colorfully! – A Creative support to Tohoku at Spiral Garden, Tokyo
2012.04
Life Stripe at Fuori Salone, Milano
2011.07
Life Stripe at Traumaris, Tokyo
2010.04
ITO, Tokyo
2006.08
Life Stripe at Yokohama Bay Quarter Parking Gallery, Yokohama
2021
Showa Women’s University, Tokyo
Aoyama Gakuin University, Tokyo
2020
NAFA(Nanyang Academy of Fine Arts), Singapore
Golden Pin Design Award,Taiwan
2019
Tama Art University, Japan
Aichi University of the Arts, Japan
2018
“Biology of Metal” at Japan House London
Arts Education Conference 2018 (AEC), Singapore
2015
Guangzhou Academy of Fine Arts, Guangzhou China
Embassy of Japan in Switzerland, Bern
2013
The University of Milan
The University of the Republic of San Marino
2008〜2011
Nagaoka Institute of Design, Japan
2008〜2010
Nihon Kogakuin, Japan
2019.05
Through Dialogue with Colour – Chance and Certainty for art teacher’s in South Zone 1, Singapore
2018.11
Through Dialogue with Colour – Chance and Certainty for Singapore teacher’s Academy at the ARTS,
Singapore
2017.11
Life Wave, Life Sound at Meguro Persimmon Hall & The Meguro Museum of Art, Tokyo
2017.02
Design Camp – Dialogue with Color
at The Meguro Museum of Art & Herman Miller Japan Ltd., Tokyo
2017.01
Next 10 years at The National Art Center, Tokyo
2015.10
Life Stripe at Guangzhou Academy of Fine Arts, Guangzhou, China
2015.06
Life Type at The National Art Center, Tokyo
2015.04
Life Type at ILFISCHIO.Doc, Milano
2015.03
Life Stripe at Embassy of Japan in Switzerland, Bern
2014.12
Life Type at Kiito, Koube
2014.06
Pencil Workshop at Ishinomaki, Miyagi
2013.11
Life Stripe at The University of Milan
2013.11
Life Stripe at The University of the Republic of San Marino
2012.12
Life Type at Nagaoka Institute of Design, Niigata
2012.11
Paper balloon, Tokyo
2012.04
Life Stripe at Minamisoma Children, Nagano
2011.09
Life Stripe at Yappeshi Festival, Oofunato
2011.06
Life Type at UeFes, Yoyogiuehara
2011.02
Life Type at CLASKA, Tokyo
2010.12
Life Stripe at Dictionary Club, Tokyo
2009.10
Life Stripe at Nippon Engineering College, Tokyo
2008.10
Life Stripe at Nippon Engineering College, Tokyo
2007.11
Life Stripe at TamagawaK-12, Tokyo
2021
2019
