SPREAD

JP

Spread is a creative unit founded by Haruna Yamada and Hirokazu Kobayashi. Spread fuses the long-sighted environmental approach of landscape design with the vivid visual techniques of graphic design, incorporating the environment, living creatures, objects, time, history, color, glyphs, and memory into their creative work as they strive to expand (“spread”) whatever subject they take on.

Our medium is color. Our goal is to have people experience the creativity that spreads from the memory of color.Color has the power to stimulate the senses and emotions. Something wells up within the heart. That something drives thought and expands the world. By facing society and engaging in the act of creation, we have sought to change the present and create new experiences. Through experiences, we have aimed to foster imagination in society. Imagination has the power to save people in every circumstance. When we feel like we’re being pulled into some dark and heavy current, imagination can transport us to a better place.

We are always trying to pull that trigger.

HARUNA YAMADA

Birthplace: Tokyo, Japan 1976
Graduated from Nagaoka Institute of Design, Environmental Design. Haruna started her career as a landscape
designer in the Ryoko Ueyama landscape design laboratory. After working as a designer in an environmental
graphic company, a plastic manufacturer, and a record company, in 2004, she established the creative unit
“SPREAD”.

HIROKAZU KOBAYASHI

Birthplace: Niigata, Japan 1976
Graduated from Nagaoka Institute of Design, Graphic Design. Hirokazu worked as an art Director and Designer
for an advertising agency, mainly in overseas promotions. In 2003 he became freelance. Established the
creative unit “SPREAD” in 2004.

CLIENTS

Nokia, CLINIQUE, Lexus, Victrinox, Lego, Miele, Grand Seiko, Logitech, Pearl Drums, Tokyo Midtown Management, Axis,
Celvoke, Toshiba, Nittto / Nitoms, Red Dot Design Museum Singapore, Wacoal Art Center,The National Art
Center(Tokyo), Museum Of Contemporary Art Tokyo, Ministry of Education (Singapore), Japan House London(Ministry Of
Foreign Affairs Of Japan)

AWARDS

2021

Red Dot Design Award: Communication Design (Germany) /Grand Prix
German Design Award (Germany) /Winner
Dezeen Award / Longlisted as designer of the year
DSA Design Award / Shortlisted & Longlisted

2020

Asia-Pacific Design (China)
German
Design Award (Germany) / Gold

Dezeen Award / Longlisted as designer of the year

2019

Design for Asia Award (Hong Kong) / Gold
Design for Asia Award (Hong Kong) / Silver
Golden Pin Design Award (Taiwan) / As jury for final selection
Dezeen Award / Longlisted as designer of the year
D&AD award (UK) / Shortlisted

2018

German Design Award (Germany) / Winner
Taipei International Design Awards (Taiwan)

2017

Red Dot Design Award: Communication Design (Germany)
Red Dot Design Award: Product Design (Germany)

2016

Good Design Award (Japan)
Japan Tourism Poster Competition (Japan)

2015

German Design Award (Germany) / Special Mention

2014

Pentawards (Belgium) / Silver
Good Design Award (Japan)

2013

Good Design Award (Japan)
Red Dot Design Award: Communication Design (Germany)

2012

D&AD award (UK)
iF packaging design award (Germany)
Pentawards (Belgium) / Bronze
JAGDA Award (Japan) / Merit
Tokyo TDC Award (Japan) / Merit

2011

Asia-Pacific Design (China)

2010

Good Design Award (Japan)
Pentawards (Belgium) / Silver
Design for Asia Award (Hong Kong) / Bronze
Red Dot Design Award: Communication Design (Germany)
Asia-Pacific Design (China)
Tokyo ADC Award (Japan) / Merit
JAGDA Award (Japan) / Merit

2009

Pentawards (Belgium) / Bronze
Yomiuri Advertisement Award (Japan) / Award of Excellence
Tokyo TDC Award (Japan) / Merit
Japan Package Design Award (Japan) / Bronze

2008

18th Times Asia-Pacific Advertising Awards (China) / Selected Prize

2000

Yomiuri Advertisement Award (Japan) / Winning Prize

EXHIBITION

2021.10-11

Spread by Spread: What Color is Tomorrow?, Tokyo

2021.09

Much Peace, Love and Joy at Alcova, Milano

2019.10-11

Viewing Contrast” at (place) by method, Tokyo

2019.10

Roppongi Color Canyon at Tokyo Midtown Design Touch, Tokyo

2019.02

Human-Nature at Red Dot Design Museum, Singapore

2019.04

Bring Color into Your Life at Fuori Salone, Milano

2019.04

Living Colours at Japan Louse London, London

2018.09

Biology of metal at Japan Louse London, London

2018.04

Bring Color into Your Life at Fuori Salone, Milano

2016.09-11

Life Stripe at Kenpoku Art 2016, Kitaibaraki

2016.09

Paper Garden at Spiral Garden, Tokyo

2016.04

Casa Gife at Fuori Salone, Milano

2015.10

Tsubame-Sanjo Factory Festival at Axis Gallery, Tokyo

2015.10

Life Stripe at Daikanyama T-Site, Tokyo

2015.07

Life Type at The National Art Center, Tokyo

2015.04

Life Type at Fuori Salone, Milano

2015.03

Life Stripe at Embassy of Japan in Switzerland, Bern

2015.01

Life Type at Kiito, Koube

2014.10

Life Stripe at RappaxMuseum, Basel

2014.09

Life Stripe at Atelier Initial, La Neuveille

2014.04

Tsubame-Sanjo Factory Festival in Sharing Design by Milano Makers at Fuori Salone, Milano

2014.04

Life Stripe at OBR, Milan

2014.04

Life Stripe at Fuori Salone, Milano

2013.04

Life Stripe at Fuori Salone, Milano

2013.04

Making as Living at 3331 Arts Chiyoda, Tokyo

2013.01

Making as Living at Kiito, Koube

2012.06

Live Colorfully! – A Creative support to Tohoku at Spiral Garden, Tokyo

2012.04

Life Stripe at Fuori Salone, Milano

2011.07

Life Stripe at Traumaris, Tokyo

2010.04

ITO, Tokyo

2006.08

Life Stripe at Yokohama Bay Quarter Parking Gallery, Yokohama

LECTURE

2021

Showa Women’s University, Tokyo
Aoyama Gakuin University, Tokyo

2020

NAFA(Nanyang Academy of Fine Arts), Singapore
Golden Pin Design Award,Taiwan

2019

Tama Art University, Japan
Aichi University of the Arts, Japan

2018

“Biology of Metal” at Japan House London
Arts Education Conference 2018 (AEC), Singapore

2015

Guangzhou Academy of Fine Arts, Guangzhou China
Embassy of Japan in Switzerland, Bern

2013

The University of Milan
The University of the Republic of San Marino

2008〜2011

Nagaoka Institute of Design, Japan

2008〜2010

Nihon Kogakuin, Japan

WORKSHOP

2019.05

Through Dialogue with Colour – Chance and Certainty for art teacher’s in South Zone 1,  Singapore

2018.11

Through Dialogue with Colour – Chance and Certainty for Singapore teacher’s Academy at the ARTS,
Singapore

2017.11

Life Wave, Life Sound at Meguro Persimmon Hall & The Meguro Museum of Art, Tokyo

2017.02

Design Camp – Dialogue with Color
at The Meguro Museum of Art & Herman Miller Japan Ltd., Tokyo

2017.01

Next 10 years at The National Art Center, Tokyo

2015.10

Life Stripe at Guangzhou Academy of Fine Arts, Guangzhou, China

2015.06

Life Type at The National Art Center, Tokyo

2015.04

Life Type at ILFISCHIO.Doc, Milano

2015.03

Life Stripe at Embassy of Japan in Switzerland, Bern

2014.12

Life Type at Kiito, Koube

2014.06

Pencil Workshop at Ishinomaki, Miyagi

2013.11

Life Stripe at The University of Milan

2013.11

Life Stripe at The University of the Republic of San Marino

2012.12

Life Type at Nagaoka Institute of Design, Niigata

2012.11

Paper balloon, Tokyo

2012.04

Life Stripe at Minamisoma Children, Nagano

2011.09

Life Stripe at Yappeshi Festival, Oofunato

2011.06

Life Type at UeFes, Yoyogiuehara

2011.02

Life Type at CLASKA, Tokyo

2010.12

Life Stripe at Dictionary Club, Tokyo

2009.10

Life Stripe at Nippon Engineering College, Tokyo

2008.10

Life Stripe at Nippon Engineering College, Tokyo

2007.11

Life Stripe at TamagawaK-12, Tokyo

PUBLICATION

2021

SPREAD by SPREAD

2019

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