SPREAD

2022.1.7

Celvoke 「2022 S/S Makeup Collection」

The 2022 S/S Makeup Collection of the beauty brand “Celvoke” is starting on January 7th with the collection theme “New brightness with emotion ~Unfamiliar light and emotional brilliance~”. We are in charge of art direction for key visuals, expressing multi-perspective brilliance such as glitter and metallic.

Celvoke 2022 S/S Makeup Collection
Planning & Development & Sales Agency: Mash Beauty Lab / Brand Direction: Yoko Tagami / Art Direction & Design: Spread / Photography: Akinori Ito (Aosora) / Makeup Art: Mikako Kikuchi (Tron) / Hair Styling: Koichi Nishimura (Vow-Vow) / Styling: Kei Shirahata / Video: Keita Hoizumi / Motion Graphics: Wow / Projection: Tomoya Kishimoto / Music: Hiroki Saitoh

2020.8.18

MADE IT INTO THE LONGLIST FOR THE “DEZEEN AWARDS 2020”

Dezeen, based in the UK, is the world’s most influential web-based design magazine. It has been hosting the Dezeen Awards since 2018, celebrating the best architecture, interior design and design achievements from around the world. The judges are architects, curators, artists and others of various professions and specialties. There were more than 4,300 entries from 84 countries for this awards.. We are very happy to announce our inclusion in the longlist.

Dezeen Awards 2020
SPREAD
Designer of the year longlist

2020.8.11

“SPROUT” FOR INTERSECT BY LEXUS-TOKYO

For this ‘new normal’ period influenced by COVID-19, we created a banner partition with a screen function under the theme of “Mebae” (sprout). It has been on display at INTERSECT BY LEXUS – TOKYO in Minami Aoyama, Tokyo, since Thursday, July 29 2020. A mesh fabric, used in medical fields and for automobile interiors, is the material used for the screen. The material is coated with “Cufitec®”, a new virus and bacteria control technology that prevents secondary infection from viruses. Our aim is to bring new life to a space using the power of color, and to make a comfortable environment for people to engage in new communication.

“SPROUT” for INTERSECT BY LEXUS-TOKYO
Press release
Date: From July 29th, 2020 (Wednesday)
Venue: INTERSECT BY LEXUS ‒ TOKYO
Location: 4-21-26 Minamiaoyama, Minato-ku, Tokyo 107-0062
Planning: Mika Takizawa (Dentsu Live Inc.)
Mesh manufacturing: NBC Meshtec Inc.
Frame manufacturing: STOKA Co., Ltd.
Press: daily press
Photo: Ooki Jingu
Planning and Design: SPREAD

2020.8.1

ANNOUNCING CELVOKE 2020 A/W MAKEUP COLLECTION

Celvoke, a total beauty brand, released the 2020 A/W Makeup Collection nationwide on August 1. With “Energy in conjunction” as its collection theme, it uses images of two models to express the united beauty of individuals, despite differences such as age, gender and nationality. Please enjoy discovering a world interlaced by light and shadow, bright and dark, and positive and negative.

Celvoke 2020 A/W Makeup Collection
Collection Video
website
Planning/ Development/ Sales agency: Mash Beauty Lab Co., Ltd.
Brand Director: Yoko Tagami (Mash Beauty Lab Co., Ltd.)
Photographer: Akinori Ito (AOSORA)
Makeup artist: Mikako Kikuchi (TRON)
Hair artist: Koichi Nishimura (Angle)
Stylist: Rena Semba
Video: Keita Hoizumi
Music: Hiroki Saitoh
Art Direction & Design: SPREAD

2020.7.29

CREATIVE USE OF COLOR FEATURED ON THE BBC’S WEBSITE. DESIGN’S NEW HAPPY MOOD BY CLARE DOWDY

British public broadcaster, the BBC, posted a special article, “Design’s new happy mood”, on their culture and design website series, “designed”. The article highlights the creative use of bold colors and patterns to inspire positive moods. There is a coverage report on SPREAD, along with introductions to “Life Stripe” and “HARU stuck-on design;”. It also depicts studio works featuring colors from around the world, including Spain and Australia. Please take a look.

Design’s new happy mood by Clare Dowdy
website
Listing Studio: SPREAD, Morag Myerscough, etc.
Edit: Clare Dowdy
Media : BBC.com

2020.7.23

COMPLETION OF THE TOKYO MIDTOWN DESIGN TOUCH “ROPPONGI COLOR CANYON” VIDEO

The video of the “Roppongi Color Canyon” installation, exhibited at the “Tokyo Midtown DESIGN TOUCH” design event that was held at Tokyo Midtown last October, has been completed. With a “soaking in colors” concept, we aimed to blend colors and the landscape through a vivid mesh fabric. We hope the colors make your days brighter.

Tokyo Midtown DESIGN TOUCH Roppongi Color Canyon
Installation video
Date: October 18 – November 4, 2019
Venue: Tokyo Midtown, Midtown Garden
Organizer: Tokyo Midtown
Video: Ooki Jingu, Kazuhiro Kodaira
Music: Hiroki Saitoh
Production: waki process Inc.
Fabric:NBC Meshtec Inc.
Art Direction and Design: SPREAD

2020.7.3

COMMENCEMENT OF RESEARCH AND PRODUCTION OF “LIFE STRIPE”, USING LIFE AFTER THE CORONAVIRUS PANDEMIC

“Life Stripe”, produced and presented since 2005, is an artwork that replaces everyday actions with 21 colors and expresses these using a striped pattern. To create a varying range of patterns, we have been collecting memories of a single day in different lives, from babies to the elderly, and have also delved into the lives of various creatures, from insects to animals. So far, over 150,000 memories have been documented. With the recent spread of Coronavirus, we began to question the effects of this on our everyday lives. We saw this as the perfect opportunity to start our research on life after the Coronavirus pandemic, and have already produced and presented several works.

We truly appreciate your participation and cooperation with our project as we continue to collect memories of a single day in different lives.

Life Stripe
Questionnaire (Japanese) download
Questionnaire (English) download Website
Website

2020.6.25

INTERVIEW IN VDF x ALCOVA “FROM ALCOVA WITH LOVE”

In cooperation with the “Virtual Design Festival” hosted by Dezeen, the design platform, ALCOVA, presents a program of interviews with eight international studios, including SPREAD. Our interview has been released online (English only). We hope you enjoy the article and learn more about the history and concept of SPREAD.

FROM ALCOVA WITH LOVE
Virtual Design Festival(Dezeen)
ALCOVA

2020.6.25

“DANCE BASE YOKOHAMA”, A NEW BASE FOR THE PERFORMING ARTS, IS NOW OPEN!

Dance Base Yokohama(DaBY)is an institution dedicated to establishing a professional environment for dancers, with a creative hub to nurture dance-related creators through various projects. We are looking forward to your participation in our trial performances and workshops.

Dance Base Yokohama
Website
Opening: June 25, 2020
Address: KITANAKA BRICK&WHITE BRICK North 3F, 5-57-2 Kitanakadori, Naka-ku, Yokohama, Kanagawa, Japan
Organizer: SEGA SAMMY ARTS FOUNDATION
Artistic Director: Eri Karatsu
Space design: Hirotaka Isshiki + Narumi Ozawa + Shiori Mori + ondesign
VI, promotional design: SPREAD

2020.6.3

SINGAPORE AGAIN

We had a workshop for the art teacher invited by the Ministry of Education last year, and as the second time of the workshop we did this in a real school.

2020.5.16

DAILY “CORONA AND CREATIVE”

AXIS Web Magazine’s series “Daily ‘Corona and Creative'” has started. This is a series that introduces “Creative activity research for new coronaviruses”, which starts gradually from the end of February and continues as a studio activity from the beginning of April, once a day.

Daily ‘Corona and Creative’

2020.4.30

STAY SAFE. STAY STRONG, KOUBA

Factory Festival and more than 100 factories put up posters that is to raise awareness of the festival’s cancellation and to encourage people in Coronavirus situation.

2020.4.7

STAY HOME

“Stay Home coloring book” production

2020.2.15

ROOTS OF METALCRAFT

Factory Festival hold an exhibition “ROOTS OF METALCRAFT: Tsubame-Sanjo, Niigata, Japan” at Nanyang Academy of Fine Arts (NAFA) in Singapore.

ROOTS OF METALCRAFT : Tsubame-Sanjo, Niigata, Japan
Date: February 15 – March 22, 2020
Venue: Nanyang Academy of Fine Arts(NAFA) Campus 1, Ngee Ann Kongsi Gallery1&2

2020.2.8

GERMAN DESIGN AWARD 2020

Biology of Metal exhibition won Gold (Grand Prize) at German Design Award 2020. We participated in the ceremony in Frankfurt.

2019.12.6

2019.11.15

A SLICE OF NIIGATA FOOD CULTURE

A Slice of Niigata Food Culture
Experience Gastronomy with Tsubame-Sanjo
Date: November 15 – 20, 2019
Venue: Japan Culture Center

2019.11.1

GOLD AND SILVER AWARDS IN “DFA DESIGN FOR ASIA AWARDS 2019”

Haru stuck-on design;” (Nitoms, Inc.) won gold, and “ROOTH 2-3-3” (Be The One Co., Ltd.) won silver in the “DFA Design for Asia Awards 2019”, hosted by the Hong Kong Design Centre. Although the award ceremony was cancelled due to the deterioration of the situation in the region, we are very happy to have received the ‘double prize’ in these awards which advocate for and emphasize the contribution of design in enriching the lives of people in Asia.

DFA Design for Asia Awards
Website
HARU stuck-on design; (Nitoms, Inc.)
ROOTH 2-3-3(Be The One Co., Ltd.)

2019.10.31

ORNAMENTAL CONTRAST

A solo exhibition by SPREAD take place at (PLACE) by method starting from October 31st to November 23rd, 2019. Through this exhibition, as an attempt to their next creative step, SPREAD deepened their knowledge of the aesthetics behind the contrast of colors, which resulted in a work under the theme “Ornamental Contrast”.

Ornamental Contrast
Date: October 31 – November 23, 2019
Venue: (PLACE) by method

2019.10.19

VORTEX

Landscape Architect Ryoko Ueyama’s drawing archive exhibition “Prospective Landscape: A Retrospective. Drawing Exhibition ‘Vortex’” started.

Prospective Landscape: A Retrospective.
Drawing Exhibition ‘Vortex’
Date: October 19 − 26, 2019
Venue: Architect’s House Hall

2019.10.28

2019.10.18

ROPPONGI COLOR CANYON

Hosted at Tokyo Midtown every Autumn, “TOKYO MIDTOWN DESIGN TOUCH” is an annual event under the concept of “Enjoying design with all five senses”. Creative unit SPREAD was assigned to create an installation which they entitled “Roppongi Color Canyon”, for the events main content the “Design Forest”. Under the concept of “flooded with colors” SPREAD will cover the garden area of Tokyo Midtown to create a canyon of vibrant colors using fabrics with an overall length of 1km, portraying the ever changing views of the nature. Changing sunlight, and sudden waves of color surfaces. Embraced with colors, we hope for the viewers to enjoy their conversation with this color-scape.

Tokyo Midtown DESIGN TOUCH “Roppongi Color Canyon”
Installation by SPREAD
Date: October 18 − 11.4, 2019
Venue: Tokyo Midtown
Organizer: Tokyo Midtown

2019.10.3

KOUBA, FACTORY FESTIVAL 2019

The Tsubame-Sanjo Factory Festival is an event held in Tsubame-Sanjo (Niigata), an area known for metalworking, blacksmithing, carpentry.During the event, factories normally closed to the public will open their doors to offer tours and workshops.

Tsubame-Sanjo Factory Festival
Date: October 3 – 6, 2019.
Locations: Sanjo-Tsubame, Niigata Prefecture

2019.8.6

2019.7.12

2019.6.19

AFTER-IMAGE

The collaboration exhibition “After-Image” of “INTERSECT BY LEXUS” and “HARU stuck-on design;” has started.

After-Image
Date: June 19 – July 30, 2019
Venue: INTERSECT BY LEXUS-TOKYO

2019.5.22

2019.5.14

ELLE DECO

HARU is used on the top image of the Milan Design Week 2019 secret spots at ELLEDECO.com.

2019.4.9

THE NATURE OF TIME

Grand Seiko returns to Milan Design Week with the theme “THE NATURE OF TIME,” at the Poldi Pezzoli Museum.

Grand Seiko
THE NATURE OF TIME

Date: April 9 – 14, 2019
Venue: Poldi Pezzoli Museum
Graphic design: SPREAD

2019.4.9

COLOR APPRECIATION

Hold an exhibition of HARU stuck-on design; entitled “Color Appreciation” at ALCOVA, Milan Design Week 2019. We mix various beautiful contrasts such as light and dark, city and nature, life and death…

HARU stuck-on design; Color Appreciation
Date: April 9 – 14, 2019
Venue: ALCOVA

2019.4.5

LIVING COLOURS

“LIVING COLORS: Kasane – the Language of Japanese Colour Combinations “, which introduces dyeing and weaving works that express the traditional colors of Japan and the changing subtleties of the season, is held at Japan House London.

Living Colours: Kasane – the Language of Japanese Colour Combinations
Date: April 5 – May 19, 2019
Venue: Japan House London

2019.3.27

RAIN & CATERPILLAR, THUNDER & CRAB

We designed “Rain and Caterpillar” and “Thunder and Crab”, a collaboration product with Mmakoto Kagoshima and Hida Sangyo. The two works have been expanded to rocking chairs, sofas and cushions.