SPREAD

JOL_アートボード 1 のコピー 8

Nichiesu

Nichiesu, 2019-
https://www.nichiesu.com/

Branding for an outdoor furniture distributor under the slogan “Joy of Outdoor Living”

We have been in charge of the art direction for Nichiesu, a developer and manufacturer of outdoor furniture brands. Starting with the renewal of the typeface for the company’s tag line (“Joy of Outdoor Living”) we started making their catalogs in 2020, followed by a full website renewal in 2021. The cover and opening page of the catalog center around the question: Why do we go outside? For the photography, we commissioned a mountain photographer to emphasize the extreme limits of outdoor activities.

Diverse skyscape photographs were used on the cover and introduction page of the catalog in 2020, and photos of stones with various colors and expressions were used in 2021. The website is designed to present the unique brands the company works with in a harmonious way that expresses their sophisticated affluence.

Art Direction & Design: Spread
Catalog: Photo: Kazuhiro Kodaira, Spread / Printing & Bookbinding: Shashin Kagaku Co., Ltd.
Website Production: Argonäut Co., Ltd.
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03_NICHIESU_Website→修正した 04_80A1217_20240425_01 05_NICHIESU_Vehicle→修正した 06_NICHIESU_Catalog_2020_Cover 07-1_NICHIESU_Catalog_2020_Spread1 07-2_NICHIESU_Catalog_2020_Spread2 07-3_NICHIESU_Catalog_2020_Spread3 07-4_NICHIESU_Catalog_2020_Spread4 08_NICHIESU_Catalog_2021_Cover 09-1_NICHIESU_Catalog_2021_Spread1 09-2_NICHIESU_Catalog_2021_Spread2 09-3_NICHIESU_Catalog_2021_Spread3 09-4_NICHIESU_Catalog_2021_Spread4 10_NICHIESU_Catalog_2022_Cover 11-1_NICHIESU_Catalog_2022_Spread1 11-2_NICHIESU_Catalog_2022_Spread2 11-4_NICHIESU_Catalog_2022_Spread3 12_NICHIESU_Catalog_2023_Cover 13-1_NICHIESU_Catalog_2023_Spread1 13-2_NICHIESU_Catalog_2023_Spread2 13-3_NICHIESU_Catalog_2023_Spread3 13-4_NICHIESU_Catalog_2023_Spread4 14_NICHIESU_Catalog_2024_Cover 15_NICHIESU_Catalog_2024_Spread1 15_NICHIESU_Catalog_2024_Spread2 15_NICHIESU_Catalog_2024_Spread3 16_NICHIESU_Booklet_Cover 17-1_NICHIESU_Booklet_Spread1 17-2_NICHIESU_Booklet_Spread2 17-3_NICHIESU_Booklet_Spread3 18_DD6_1727_1600w-1280x854 19-1_ND6_0496_1600W-1280x854 19-2_NICHIESU_Orgatec2024_240607_1 19-3_NICHIESU_Orgatec2024_240607_2 20_NICHIESU_Event-Tools_1_20240607_01→修正した 20_NICHIESU_Event-Tools_2_20240607_01→修正した 21-1_ND6_0477_1600W-1280x853 21-2_ND6_0554_1600W-1280x853