2024.11.28
Celvoke CELL LUXE
The total beauty brand Celvoke, developed by Mash Beauty Lab Co.,Ltd., has launched three skincare and two inner care products as part of its renewal skincare line Celvoke Cell Luxe, the world’s first to incorporate low-fermented swiftlet nest extract. SPREAD oversaw the art direction and design of the packaging.
The newly announced Celvoke Cell Luxe aims to enhance skin elasticity while achieving a luminous, transparent glow. This lineup offers a three-step skincare routine for external care, complemented by drinks and supplements for internal care. Leveraging fermentation technology, the line enhances ingredient absorption, supports the skin’s barrier function, and focuses on bringing out radiance from within.
For the packaging design, the skincare bottles feature a gradient effect instead of the former matte black color, representing the concept of “awakening the skin’s will.” The rounded shape of the serum bottle symbolizes a cell, reflecting the origin of the brand name Celvoke. This cellular motif is also represented in the pink lines on the boxes and inner care product labels. The design exudes an elegant, refined beauty, embodying a new level of sophistication.
The Celvoke Cell Luxe line launched on October 4th, 2024, and is now available at official stores and online. We recommend visiting a store to experience it in person.
Celvoke CELL LUXE
Planning, Development, and Distributor: Mash Beauty Lab Co., Ltd.
Art Direction, Design: SPREAD