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	<title>general &#8211; SPREAD</title>
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		<title>Milan Design Week 2026</title>
		<link>https://spread-web.jp/general/milan-design-week-2026/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 11:48:14 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=6263</guid>

					<description><![CDATA[SPREAD will participate in Milan Design Week 2026 with two exhibitions: “Colored Boundaries” and “Colored Symphonies”! &#8220;Colored Boundaries&#8221; at ALCOVA “Colored Boundaries” will feature three works, including two new pieces titled “Colored Boundary,” which focus to the boundaries through vivid colors, and “Boundary Stool / Table,” which reflects and make the surroundings distorted. The contrast between the artworks and the surrounding landscape invites reflection—what exists and what does not in the world we inhabit; where the boundaries lie between inside and outside, self and others—while offering the visual joy of color. The venue, the Baggio Military Hospital complex at ALCOVA, holds special significance for SPREAD. In 2021, during the COVID-19 [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>SPREAD will participate in Milan Design Week 2026 with two exhibitions: “Colored Boundaries” and “Colored Symphonies”!</p>
<p>&#8220;Colored Boundaries&#8221; at ALCOVA<br />
“Colored Boundaries” will feature three works, including two new pieces titled “Colored Boundary,” which focus to the boundaries through vivid colors, and “Boundary Stool / Table,” which reflects and make the surroundings distorted. The contrast between the artworks and the surrounding landscape invites reflection—what exists and what does not in the world we inhabit; where the boundaries lie between inside and outside, self and others—while offering the visual joy of color.<br />
The venue, the Baggio Military Hospital complex at ALCOVA, holds special significance for SPREAD. In 2021, during the COVID-19 pandemic, they presented a work at the same site in which colors appeared to float and descend through the air, moving audiences and receiving widespread acclaim. Now, as a heavy atmosphere once again lingers, they hope to preserve the sense of joy and richness that emerges from within. Through their works, they invite viewers to embark on a journey of thought and emotion.<br />
&#8220;Colored Boundaries&#8221;<br />
Date: April 20 &#8211; 26 2026<br />
Time: 11.00 &#8211; 19.00<br />
Venu: ALCOVA｜Baggio Military Hospital Complex （A10）<br />
（Via Giovanni Labus, 15, 20147 Milan, Italy）</p>
<p>&#8220;Colored Symphonies&#8221; at OBR<br />
In addition, “Colored Symphonies” will be presented at the architectural studio OBR | Open Building Research, located in Milan. SPREAD has maintained a close relationship with OBR since 2014, and an early SPREAD work has been permanently installed at the studio’s entrance. For this occasion, a new work will be added, transforming the studio into a gallery-like space.<br />
Visitors will experience vibrant color works set within a minimal interior where functionality and beauty coexist. Furthermore, OBR’s studio—situated in the historic Brera district—will be open to the public, offering a rare opportunity to visit and experience the space.<br />
&#8220;Colored Symphonies&#8221;<br />
Date: April 20 &#8211; 24 2026<br />
Time: 09.30 &#8211; 18.30<br />
Venu: OBR | Open Building Research<br />
(Via Ciovasso, 4, 20121 Milan, Italy）</p>
<p>If you&#8217;re attending Milan Design Week, we&#8217;d love for you to stop by our exhibitions.</p>
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		<title>MUCH PEACE, LOVE AND JOY TO YOU ALL</title>
		<link>https://spread-web.jp/general/much-peace-love-and-joy-to-you-all-3-3/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Thu, 01 Jan 2026 04:58:32 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5937</guid>

					<description><![CDATA[New Year Greetings from SPREAD. As we observe the diverse and complex world around us, we will continue to engage in creation that &#8216;questions and spreading&#8217;. Wishing for your continued cooperation and goodwill in this year. Haruna Yamada, Hirokazu Kobayashi Huilin Miao, Stijn Zijlstra, Kazuya Ono, Asumi Hoshi, Moe Kimura, Mai Uchino January 2026]]></description>
										<content:encoded><![CDATA[<p>New Year Greetings from SPREAD.<br />
As we observe the diverse and complex world around us,<br />
we will continue to engage in creation that &#8216;questions and spreading&#8217;.<br />
Wishing for your continued cooperation and goodwill in this year.</p>
<p>Haruna Yamada, Hirokazu Kobayashi<br />
Huilin Miao, Stijn Zijlstra, Kazuya Ono, Asumi Hoshi, Moe Kimura, Mai Uchino<br />
January 2026</p>
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		<title>21_21 DESIGN SIGHT Exhibition “Learning from Design Maestros” will start soon</title>
		<link>https://spread-web.jp/general/2121designsight_design_maestros/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Mon, 17 Nov 2025 13:34:24 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5901</guid>

					<description><![CDATA[21_21 DESIGN SIGHT will hold the exhibition &#8220;Learning from Design Maestros&#8221; from November 21, 2025 (Friday). This exhibition will reflect on the works and philosophies of six towering figures in design. Bruno Munari (born Italy, 1907–1998) Max Bill (born Switzerland, 1908–1994) Achille Castiglioni (born Italy, 1918–2002) Otl Aicher (born Germany, 1922–1991) Enzo Mari (born Italy, 1932–2020) Dieter Rams (born Germany, 1932–) The exhibition uses their representative works, words and documentary film to show the human dimensions of the six designers&#8217; endeavors. It provokes in visitors a sense of what these designers expected from each of us, and how we too should be independent and proactive. This exhibition also includes the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>21_21 DESIGN SIGHT will hold the exhibition &#8220;<a href="https://spread-web.benchurl.com/c/l?u=1337E533&amp;e=1AA5927&amp;c=10C45B&amp;&amp;t=0&amp;l=39A788B8&amp;email=PzNFHirf8oBALIpsjGgtfv%2FGEV878%2Bds&amp;seq=1" target="_blank" rel="noopener">Learning from Design Maestros</a>&#8221; from November 21, 2025 (Friday). This exhibition will reflect on the works and philosophies of six towering figures in design.</p>
<p>Bruno Munari (born Italy, 1907–1998)<br />
Max Bill (born Switzerland, 1908–1994)<br />
Achille Castiglioni (born Italy, 1918–2002)<br />
Otl Aicher (born Germany, 1922–1991)<br />
Enzo Mari (born Italy, 1932–2020)<br />
Dieter Rams (born Germany, 1932–)</p>
<p>The exhibition uses their representative works, words and documentary film to show the human dimensions of the six designers&#8217; endeavors. It provokes in visitors a sense of what these designers expected from each of us, and how we too should be independent and proactive.<br />
This exhibition also includes the perspective of Shutaro Mukai (1932–2024) whose friendship with Max Bill and Otl Aicher laid the foundation for the Science of Design in Japan.</p>
<p>SPREAD has participated in exhibition planning and created promotional graphic design for this exhibition.<br />
Photos of the six designers are used as part of the visual identity throughout the promotional design, through which we can see their characteristics and personalities from their appearance and working environment. Additionally, the six lines placed behind photos might look like created digitally at first glance, but they are actually hand-drawn. This is paying tribute to the design works that brings thinking into practice through hands-on making, and also a mark of reflecting on the past and connecting the present and future.</p>
<p>Please take this opportunity to experience these fascinating designers’ works and sense their curiosity, inquisitiveness and courage.</p>
<p>—<br />
<strong>21_21 DESIGN SIGHT Exhibition &#8220;Learning from Design Maestros&#8221;</strong><br />
Date：November 21 (Fri), 2025 &#8211; March 8 (Sun), 2026<br />
Venue：21_21 DESIGN SIGHT Gallery 1 &amp; 2<br />
9-7-6 Akasaka, Minato-ku, Tokyo, 107-0052 JAPAN<br />
Opening Hours：10:00 &#8211; 19:00 (Entrance until 18:30)<br />
※Closed：Tuesdays, December 27 &#8211; January 3<br />
Admission：General ¥1,600 / University students ¥800 / High school students ¥500 / Junior high school students and under may enter for free<br />
※Click <a href="https://spread-web.benchurl.com/c/l?u=1337054A&amp;e=1AA5927&amp;c=10C45B&amp;&amp;t=0&amp;l=39A788B8&amp;email=PzNFHirf8oBALIpsjGgtfv%2FGEV878%2Bds&amp;seq=1" target="_blank" rel="noopener">here</a> for discount information.<br />
※Online Tickets are available via <a href="https://spread-web.benchurl.com/c/l?u=1337054B&amp;e=1AA5927&amp;c=10C45B&amp;&amp;t=0&amp;l=39A788B8&amp;email=PzNFHirf8oBALIpsjGgtfv%2FGEV878%2Bds&amp;seq=1" target="_blank" rel="noopener">Art Sticker</a>.</p>
<p>Organized by：21_21 DESIGN SIGHT, THE MIYAKE ISSEY FOUNDATION<br />
In Association with：Agency for Cultural Affairs; Ministry of Economy, Trade and Industry;<br />
MINATO CITY BOARD OF EDUCATION; Embassy of Italy; Embassy of Switzerland; Embassy of the Federal Republic of Germany<br />
Subsidized by：Sakae Stünzi Foundation<br />
Special Sponsor：Mitsui Fudosan Co., Ltd.<br />
Supported by：National Crafts Museum, Musashino Art University Museum &amp; Library, TAMA ART UNIVERSITY, kuwano trading (pagina), TAKEO CO., LTD., DELFONICS Co.,Ltd., FLOS JAPAN K.K., Metropolitan Gallery Inc.</p>
<p>Exhibition Directors：Noriko Kawakami, Kaoru Tashiro<br />
Planning Associate：Tomoko Mukai, Takaaki Bando (Professor, Science of Design, Musashino Art University)<br />
Planning Associate, Promotional Graphic Design：SPREAD<br />
Space Graphic Design：UMA/design farm<br />
Space Design：TONERICO:INC.<br />
Film Production：Seiichi Hishikawa（DRAWING AND MANUAL）</p>
<p>21_21 DESIGN SIGHT Directors：Taku Satoh, Naoto Fukasawa<br />
Associate Director：Noriko Kawakami<br />
Program Manager：Takako Nakahora<br />
Program Officer：Moeto Yasuda</p>
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		<title>We Design Beirut &#8211; Much Peace, Love and Joy</title>
		<link>https://spread-web.jp/general/we-design-beirut-much-peace-love-and-joy/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Mon, 20 Oct 2025 19:37:40 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5861</guid>

					<description><![CDATA[SPREAD has been invited to participate in We Design Beirut, a design event held in Beirut, Lebanon, where will showcase two versions of Much Peace Love and Joy at two different venues. We Design Beirut is a five-day design experience taking place from October 22 to 26, 2025. It&#8217;s been 50 years since the civil war in Lebanon fragmented the country’s cultural fabric. We Design Beirut functions as a renewal, highlighting the country’s creative landscape and contemporary design scene. A culmination of Lebanese creativity, culture and history, the event aims to establish a platform for community-based connectivity, engagement and creation by shedding a spotlight on over 200 designers in various fields, craftspeople [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>SPREAD has been invited to participate in <em>We Design Beirut</em>, a design event held in Beirut, Lebanon, where will showcase two versions of <em>Much Peace Love and Joy </em>at two different venues. We Design Beirut is a five-day design experience taking place from October 22 to 26, 2025.</p>
<p>It&#8217;s been 50 years since the civil war in Lebanon fragmented the country’s cultural fabric. <em>We Design Beirut</em> functions as a renewal, highlighting the country’s creative landscape and contemporary design scene. A culmination of Lebanese creativity, culture and history, the event aims to establish a platform for community-based connectivity, engagement and creation by shedding a spotlight on over 200 designers in various fields, craftspeople and aspiring students. The mission is to weave a sustainable and enriching network of design and creativity in the region and beyond.</p>
<p>SPREAD&#8217;s goal is to have people experience the creativity that spreads from the memory of color. Color has the power to stimulate the senses and emotions. Something wells up within the heart. That something drives thought and expands the world. When people feel drawn into a dark and heavy current, we want the people to use their imagination and want them to feel happiness through  our exhibit, &#8220;Much Peace Love and Joy&#8221;. The artwork featuring floating pieces will be exhibited for the first time since Milan Design Week 2021.</p>
<p>We hope to make this exhibition even more inspiring than before—an experience that brings happiness to people through the power of imagination and color.</p>
<div>
<div><strong>Event：</strong>We Design Beirut 2025<br />
<strong>Dates：</strong>October 22-26, 2025<br />
<strong>Website：</strong><a href="https://www.wedesignbeirut.com/">www.wedesignbeirut.com</a><strong><br />
Instagram：</strong><a href="https://www.instagram.com/wedesignbeirut?igsh=aW0yZDhtbmY3MjJr">＠wedesignbeirut</a></div>
<p>SPREAD will showcase two versions <em>Much Peace Love and Joy </em>at two different venues.</p>
<p><strong>Exhibition：</strong>TOTEMS OF THE PRESENT &amp; THE ABSENT<br />
<strong>Curator：</strong>Gregory Gatserelia<br />
<strong>Venue：</strong><a href="https://www.audifoundation.org.lb/foundation/accueil">Villa Audi Mosaic Museum</a><br />
<strong>Hours：</strong>11:00AM〜09:00PM<br />
<strong><br />
Exhibition：</strong>UNION—A JOURNEY OF LIGHT<br />
<strong>Curator：</strong>Karim Nader Studio &amp; Atelier33<br />
<strong>Venue：</strong><a href="https://www.karimnader.com/all-projects/2017/6/5/immeuble-de-lunion">Immeuble de I&#8217;Union</a><strong><br />
Hours：</strong>05:00PM〜11:00PM</p>
</div>
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		<title>SPREAD &#8211; Ornamental Contrast</title>
		<link>https://spread-web.jp/general/3/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Mon, 17 Mar 2025 13:07:40 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5251</guid>

					<description><![CDATA[From Monday, April 7 to Sunday, April 13, 2025, we will present an exhibition at Alcova, a key design platform during Milan Design Week 2025 in Italy. Spread has long explored how color conveys information, elevating it into design. At the core of our creative process is one fundamental idea: &#8220;Contrast is beautiful.&#8221; This concept was first investigated in Japan through our project Ornamental Contrast, which examines the origins and aesthetics of contrast. Now, Ornamental Contrast returns to the global stage. The works presented result from an experimental approach, delving into the interplay of light and darkness within color. The venue, the Former SNIA Factory, is one of Alcova’s newly [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>From Monday, April 7 to Sunday, April 13, 2025, we will present an exhibition at Alcova, a key design platform during Milan Design Week 2025 in Italy.</p>
<p>Spread has long explored how color conveys information, elevating it into design. At the core of our creative process is one fundamental idea: &#8220;Contrast is beautiful.&#8221; This concept was first investigated in Japan through our project Ornamental Contrast, which examines the origins and aesthetics of contrast. Now, Ornamental Contrast returns to the global stage. The works presented result from an experimental approach, delving into the interplay of light and darkness within color.</p>
<p>The venue, the Former SNIA Factory, is one of Alcova’s newly added locations for 2025.</p>
<p>The works on display feature steel plates of various sizes, each with different surface textures and layers of color. These compositions awaken the senses, inviting viewers to contemplate what lies beyond the colors themselves.</p>
<p>We warmly invite you to experience this exhibition and explore the depth of contrast in color. </p>
<p><strong>Title</strong>: Ornamental Contrast<br />
<strong>Designer</strong>: SPREAD<br />
<strong>Date</strong>:  7–13 April 2025<br />
<strong>Time</strong>: 11AM – 7PM<br />
<strong>Venue</strong>: ALCOVA| <a href="https://www.google.com/maps/place/Via+Umberto+I,+69,+20814+Varedo+MB,+%E3%82%A4%E3%82%BF%E3%83%AA%E3%82%A2/@45.5966951,9.1484707,17z/data=!3m1!4b1!4m6!3m5!1s0x4786be142c9776d9:0x2f6c0fb42d2dc1f4!8m2!3d45.5966914!4d9.1510456!16s%2Fg%2F11wnkhc964?entry=ttu&#038;g_ep=EgoyMDI1MDMyMy4wIKXMDSoASAFQAw%3D%3D">Former SNIA Factory Via Umberto I, 69, 20814 Varedo MB, Italy</a>  </p>
<p>For further informations or interviews, please feel free to contact us:<br />
Maisha Yaga <a href="mailto:yaga@spread-web.jp" class="autohyperlink">yaga@spread-web.jp</a></p>
<p>*Priority access tickets are available for the four ALCOVA venues, allowing you to avoid peak time crowds. However, you can visit without a ticket, although it is required for Villa Borsani. Tickets can be purchased from <a href="https://shop.alcova.xyz/products/ticket-alcova-2025-villa-borsani">HERE</a>.</p>
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		<title>MUCH PEACE, LOVE AND JOY TO YOU ALL</title>
		<link>https://spread-web.jp/general/much-peace-love-and-joy-to-you-all-3/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Wed, 01 Jan 2025 03:02:05 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5218</guid>

					<description><![CDATA[New Year Greetings from SPREAD. As we observe the diverse and complex world around us, we will continue to engage in creation that &#8216;questions and spreading&#8217;. Wishing for your continued cooperation and goodwill in this year. Haruna Yamada, Hirokazu Kobayashi Huilin Miao, Stijn Zijlstra, Kazuya Ono, Maisha Yaga January 2025]]></description>
										<content:encoded><![CDATA[<p>New Year Greetings from SPREAD.<br />
As we observe the diverse and complex world around us,<br />
we will continue to engage in creation that &#8216;questions and spreading&#8217;.<br />
Wishing for your continued cooperation and goodwill in this year.</p>
<p>Haruna Yamada, Hirokazu Kobayashi<br />
Huilin Miao, Stijn Zijlstra, Kazuya Ono, Maisha Yaga<br />
January 2025</p>
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		<title>KITTE OSAKA FIRST CHRISTMAS</title>
		<link>https://spread-web.jp/general/kitte-osaka-first-christmas/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Thu, 26 Dec 2024 03:00:16 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5213</guid>

					<description><![CDATA[At KITTE OSAKA, the impressive installation &#8220;Linear Symphony,&#8221; created by SPREAD, is currently on display as part of the &#8220;KITTE OSAKA FIRST CHRISTMAS.&#8221; The exhibition runs until Wednesday, December 25th, and with only a short time left, this is your chance to experience it! &#8220;Linear Symphony&#8221; features massive drapes cascading from the high ceilings, representing the gathering, intertwining, and natural flow of life energy. Spanning the vast open space of approximately 10,000 cubic meters, the fabric creates a dynamic visual experience yet can be compactly rolled up for storage. Despite the scale of the installation, it uses minimal materials, all of which are recyclable. In addition, we created the heart-shaped [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>At <a href="https://osaka.jp-kitte.jp/">KITTE OSAKA</a>, the impressive installation &#8220;Linear Symphony,&#8221; created by SPREAD, is currently on display as part of the &#8220;KITTE OSAKA FIRST CHRISTMAS.&#8221; The exhibition runs until Wednesday, December 25th, and with only a short time left, this is your chance to experience it!</p>
<p>&#8220;Linear Symphony&#8221; features massive drapes cascading from the high ceilings, representing the gathering, intertwining, and natural flow of life energy. Spanning the vast open space of approximately 10,000 cubic meters, the fabric creates a dynamic visual experience yet can be compactly rolled up for storage. Despite the scale of the installation, it uses minimal materials, all of which are recyclable.</p>
<p>In addition, we created the heart-shaped monument &#8220;Merging Hearts,&#8221; infused with the energy of love. Woven together from three vibrant fabrics, this heart symbolizes the collective power of emotions and life energy.</p>
<p>For more details, please visit the special feature page on the official KITTE Osaka website.</p>
<p>With only a short time remaining, we invite you to visit KITTE Osaka and immerse yourself in this grand and unforgettable Christmas experience.</p>
<p>KITTE OSAKA FIRST CHRISTMAS<br />
Dates: Friday, November 22 &#8211; Wednesday, December 25<br />
Location: KITTE Osaka, 1st Floor<br />
Artwork: SPREAD<br />
Production: Chikako Owaki (WONDER FULL LIFE), NOMURA MEDIAS, NBC Meshtec Inc.</p>
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		<title>SPREAD Wins &#8220;Graphic Design of the Year&#8221; at Dezeen Awards 2024</title>
		<link>https://spread-web.jp/general/%e3%80%8cdezeen-awards-2024%e3%80%8dgraphic-design-of-the-year%e5%8f%97%e8%b3%9e/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Thu, 05 Dec 2024 03:00:58 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5209</guid>

					<description><![CDATA[We are thrilled to announce that SPREAD has been awarded the Graphic Design of the Year in the Graphic Design category at the 2024 Dezeen Awards. The winning project is a series of cover artworks designed for Japan&#8217;s most historic architectural media, Journal of Architecture and Building Science, for its 2023 issues. Each cover was created, not through digital compositing, but by physically constructing and photographing sets. The process involved attaching colors and mirrors to simple geometric forms that symbolized architecture, and arranging these elements within environments built using materials such as salt, faux fur, foam, and torn paper. Amid the prevalence of digital composite imagery in the architectural field, [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We are thrilled to announce that SPREAD has been awarded the <a href="https://www.dezeen.com/awards/2024/winners/journal-of-architecture-and-building-science/">Graphic Design of the Year</a> in the Graphic Design category at the <a href="https://www.dezeen.com/awards/">2024 Dezeen Awards</a>. The winning project is a series of cover artworks designed for Japan&#8217;s most historic architectural media, <a href="http://jabs.aij.or.jp/">Journal of Architecture and Building Science</a>, for its 2023 issues.</p>
<p>Each cover was created, not through digital compositing, but by physically constructing and photographing sets. The process involved attaching colors and mirrors to simple geometric forms that symbolized architecture, and arranging these elements within environments built using materials such as salt, faux fur, foam, and torn paper.</p>
<p>Amid the prevalence of digital composite imagery in the architectural field, SPREAD chose an analog approach. With the theme &#8220;Architecture as a mirror of society,&#8221; we aimed to spark readers’ curiosity and inspire excitement to explore this specialized journal through its cover designs.</p>
<p>The Dezeen Awards, organized by the UK-based global architecture and design magazine Dezeen, celebrate the world’s best in architecture, interiors, and design. This year, the awards received over 4,130 entries from 82 countries. SPREAD&#8217;s project was recognized for its visually striking compositions, vivid use of color, and a strong, cohesive graphic style supported by compelling narratives.</p>
<p>We would like to take this opportunity to express our heartfelt gratitude to all collaborators and supporters who made this achievement possible.</p>
<p>Journal of Architecture and Building Science<br />
As Japan&#8217;s most historic architectural media, the Journal of Architecture and Building Science was established in 1886 by the Architectural Institute of Japan. The Institute believes that architecture is a method of observing and reflecting society, and it strives to connect architecture with society and vice versa.<br />
SPREAD took charge of the art direction and design for the full run of 24 issues during 2022 and 2023. For each issue, we created covers that abstractly reflected its theme, designed to inspire curiosity and engage readers while providing cohesive art direction for the publication.</p>
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		<title>Celvoke CELL LUXE</title>
		<link>https://spread-web.jp/general/celvoke-cell-luxe/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Thu, 28 Nov 2024 03:00:42 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=5207</guid>

					<description><![CDATA[The total beauty brand Celvoke, developed by Mash Beauty Lab Co.,Ltd., has launched three skincare and two inner care products as part of its renewal skincare line Celvoke Cell Luxe, the world’s first to incorporate low-fermented swiftlet nest extract. SPREAD oversaw the art direction and design of the packaging. The newly announced Celvoke Cell Luxe aims to enhance skin elasticity while achieving a luminous, transparent glow. This lineup offers a three-step skincare routine for external care, complemented by drinks and supplements for internal care. Leveraging fermentation technology, the line enhances ingredient absorption, supports the skin&#8217;s barrier function, and focuses on bringing out radiance from within. For the packaging design, the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>The total beauty brand <a href="https://celvoke.com/Page/about.aspx">Celvoke</a>, developed by Mash Beauty Lab Co.,Ltd., has launched three skincare and two inner care products as part of its renewal skincare line <a href="https://celvoke.com/Page/CellLuxeSeries/?plan=CV240910_skincare">Celvoke Cell Luxe</a>, the world’s first to incorporate low-fermented swiftlet nest extract. SPREAD oversaw the art direction and design of the packaging.</p>
<p>The newly announced Celvoke Cell Luxe aims to enhance skin elasticity while achieving a luminous, transparent glow. This lineup offers a three-step skincare routine for external care, complemented by drinks and supplements for internal care. Leveraging fermentation technology, the line enhances ingredient absorption, supports the skin&#8217;s barrier function, and focuses on bringing out radiance from within.</p>
<p>For the packaging design, the skincare bottles feature a gradient effect instead of the former matte black color, representing the concept of “awakening the skin’s will.” The rounded shape of the serum bottle symbolizes a cell, reflecting the origin of the brand name Celvoke. This cellular motif is also represented in the pink lines on the boxes and inner care product labels. The design exudes an elegant, refined beauty, embodying a new level of sophistication.</p>
<p>The Celvoke Cell Luxe line launched on October 4th, 2024, and is now available at official stores and online. We recommend visiting a store to experience it in person.</p>
<p>Celvoke CELL LUXE<br />
Planning, Development, and Distributor: Mash Beauty Lab Co., Ltd.<br />
Art Direction, Design: SPREAD</p>
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		<title>We&#8217;re heading to Miami!</title>
		<link>https://spread-web.jp/general/were-heading-to-miami/</link>
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		<dc:creator><![CDATA[SPREADweb]]></dc:creator>
		<pubDate>Wed, 29 Nov 2023 05:34:38 +0000</pubDate>
				<category><![CDATA[general]]></category>
		<guid isPermaLink="false">https://spread-web.jp/?p=3810</guid>

					<description><![CDATA[SPREAD is thrilled to announce our participation in Alcova Miami 2023, coinciding with Miami Art Week 2023, including Design Miami and Art Basel Miami Beach. We&#8217;re excited to return to Alcova, presenting an art exhibition titled &#8220;Colored&#8221;. This time, Kobayashi and Yamada from SPREAD will be in Miami. &#8220;Colored&#8221; comprises three of our artworks: Life Stripe, Much Peace, Love and Joy, Different Worlds. This title is not just about hues. It means expanding richness of life. Color has the power to stimulate the senses and emotions. We expect people to think what life is, and embark on a journey of thoughts and emotions when they see our artworks. Alcova was [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>SPREAD is thrilled to announce our participation in Alcova Miami 2023, coinciding with Miami Art Week 2023, including Design Miami and Art Basel Miami Beach. We&#8217;re excited to return to Alcova, presenting an art exhibition titled &#8220;Colored&#8221;. This time, Kobayashi and Yamada from SPREAD will be in Miami.</p>
<p>&#8220;Colored&#8221; comprises three of our artworks: <a href="https://spread-web.jp/work/life-stripe/">Life Stripe</a>, <a href="https://spread-web.jp/work/much-peace-love-and-joy/">Much Peace, Love and Joy</a>, <a href="https://spread-web.jp/work/different-worlds/">Different Worlds</a>. This title is not just about hues. It means expanding richness of life. Color has the power to stimulate the senses and emotions. We expect people to think what life is, and embark on a journey of thoughts and emotions when they see our artworks.</p>
<p>Alcova was founded by Joseph Grima and Valentina Ciuffi in 2018, takes place annually during Milan Design Week. Alcova Miami marks its first international edition. The exhibition will be hosted in the distinctive spaces of the Selina Gold Dust Motel, one of the most iconic motels in the Biscayne Boulevard/MiMo district.</p>
<p>We showcased our installations at Alcova during Milan Design Week in 2019 and 2021. Both installations gained attention and received acclaim, being covered in numerous articles.</p>
<p>Miami Art Week 2023 will feature a series of exhibitions and pop-up events from December 6 to 10 in Miami, Florida. This year&#8217;s festival welcomes over 20 art fairs and more than 1,200 global galleries to Miami. When artists, galleries, museums, designers, or tourists come together, it promises to be a fantastic experience.</p>
<p>We can&#8217;t wait to share this with you. Stay tuned in the coming weeks.</p>
<p>Come visit us!</p>
<p><a href="https://alcova.xyz">Alcova Miami 2023</a><br />
Press Preview: December 4th 14:00-20:00<br />
Public Opening: December 5th &#8211; 9th 11:00-20:00, 10th 11:00-18:00<br />
Room: 215<br />
Location: <a href="https://www.google.com/maps/place/Selina+Miami+Gold+Dust/@25.845915,-80.1872843,17z/data=!3m2!4b1!5s0x88d9b3d5b4ae92fb:0xd8b06a9d62cde8ab!4m9!3m8!1s0x88d9b3d5b3f95891:0xccdf507628970465!5m2!4m1!1i2!8m2!3d25.845915!4d-80.1847094!16s%2Fg%2F11hdzbk0fh?entry=ttu">Selina Gold Dust Motel, 7700 Biscayne Boulevard, Miami, Florida 33138, USA</a></p>
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