Lexus International, 2020-
New partitions made of a mesh material that is combined with new virus suppression technology
In July 2020, we submitted a proposal to decorate Intersect by Lexus—Tokyo with color, helping people come together in a fun way. The project explored a way for people to safely use spaces, searching for a “new normal” during the COVID-19 pandemic as restaurants and other businesses faced uphill challenges. This led to the creation of a flag partition which could be used as a screen. The project theme was “mebae”, which means sprout.
The partition was designed with a particular mesh material used in the automotive and medical care industries. It is coated with a new virus-and bacteria-suppressing nanoparticle technology that eliminates 99.9% of viruses and bacteria on its surface and prevents airborne transmission. The steel frame supporting the partition was made in collaboration with a factory in the reputable metal processing region of Tsubame-Sanjo (Japan). Thin, light, and strong, the frame is made with an antibacterial finish. Based on the concept, “colors breathe joy,” the partition was designed to look like a cheering flag, combining bold colors that promote an uplifting mood and atmosphere. The color density of the partition material changes depending on the viewing angle. We utilized this quality and created large geometric patterns that added movement to the space, enhancing the user’s experience. The design won the Red Dot Design Award 2021 Grand Prix.
Produce: Mika Takizawa (Dentsu Live Inc.) / Design: Spread / Manufacturing: NBC Meshtec Inc., Sutoka Co., Ltd. / PR: Daily Press / Contact: flagparti.info@gmail.com
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