Hagiwara Butcher has been in business since 1947, in the ancient capital city of Kamakura. When the shop was refurbished due to the age of the building, the logo and packaging were newly created, to symbolize the history of the store. The logo and pattern expressed the character “meat” using a motif of two roofs on top of the other. I also created packaging that customers take home. These packaging encourage lively conversation while shop assistants wrap the customer’s purchase and therefore, promote communication.