ISSEY MIYAKE INC., 2025
isseymiyake.com
SPREAD has worked on the visual and storefront display design for the GOOD GOODS ISSEY MIYAKE 2025 Holiday.
Under the theme "PLAY MORE," the collection expresses a sense of more playfulness and freedom through unconventional color combinations and movement of shapes. Multiple items are lightly combined to create a key visual that instantly conveys holiday-like joys.
The video is structured to create a sense of continuity with everyday life, moving from abstract motifs to concrete items. Starting with monochrome everyday scenes reminiscent of each item, pixels fill the screen as color is added, transitioning to close-ups of the fabrics.
This video is played on Instagram and in-store monitors along with the key visual, overlaying with pixelated graphics of the product colors and fabrics to connect the excitement of the key visual to a more nearby atmosphere.
The in-store display is designed to allow customers to experience the worldview of the key visual in space, using the staircase-like shelves that invite discovery with a rhythmic pattern of steps, and a ring-shaped object with continuous pixelated graphics, creating a unified experience between the visuals and the space.
Photography & Video: Hiroshi Manaka
Video Editing: Callum Hasegawa
Store Photography: Ooki Jingu (Japan), Jeremie Souteyrat (London)
Image Credit: © ISSEY MIYAKE INC.
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