SPREAD

COLOR APPRECIATION

Two artworks created under the theme “beautiful contrast” were presented at “Color Appreciation - viewing colors”, organized by Nitoms Inc. More ALCOVA, the venue for this exhibition, was formerly a factory that produced panettone, the traditional Italian sweet bread. It has various characteristics of a deserted industrial space, including an open ceiling created by fallen roofs and decayed structures leaving a vague contrast between the interior and exterior. In addition, wild plants tell a distinct feeling of time. Within this space, contrasting elements such as “urban & nature,” “light & dark,” “life & death” coexisted. The artworks were aimed to root "HARU" into the venue environment, and to coincide with its existing energy.

As a result of numerous simulations and modifications, the final outcome was far beyond everyone’s expectations and a gratifying one for us. The history behind the broken tiles and roughly painted surfaces of the venue, were merged with the colors of HARU washi tape bonding the old pillars, creating a deep expression between the “light" and “dark".

With the forecast varying hour to hour, the exhibition was spiced with the ever changing rays of sun light, casting shadows, quiet puddles after the rain, and the gentle breeze creating the lights and colors to flow. On a day blessed with weather the roof structure casted its form onto the artworks, giving it an even lively expression. On contrary moisture from the rain darkened the washi tape, deepening the colors in the puddles creating a beautiful inverted scenery. The overlapping layers of simple colors were enhanced by spontaneous events of the sun and rain, resulting in a range of striking expressions.

We cherish the importance of being physically present on site and to observe the viewers and the outcome of the installation. Standing in the same site, breathing the same air, listening to the same sounds, and feeling the lights. We were also grateful to encounter once again, a scene where a couple confronting the art work nodded in emotion hugging each other saying “How beautiful!”. HARU stuck-on design; enabled us to transform the characteristics of the space, and to enhance the sensibility of the viewers at the installation. Above all our belief is that an essential element of design and creation is to function as a key to release ones perceptions.

HARU stuck-on design; Color Appreciation
ALCOVA, Milan Design Week 2019
09 - 14 April 2019

HARU_MDW18_16_INA8420 HARU_MDW18_00_INA8093 HARU_MDW18_07_INB8432 HARU_MDW18_01_INA8219 HARU_MDW18_02_INB8083 HARU_MDW18_05_INA8209 HARU_MDW18_08_INB8445 HARU_MDW18_11_INB9317 HARU_MDW18_15_INA8790 HARU_MDW18_09_INA8034