SPREAD

2020.8.11

“SPROUT” FOR INTERSECT BY LEXUS-TOKYO

For this ‘new normal’ period influenced by COVID-19, we created a banner partition with a screen function under the theme of “Mebae” (sprout). It has been on display at INTERSECT BY LEXUS – TOKYO in Minami Aoyama, Tokyo, since Thursday, July 29 2020. A mesh fabric, used in medical fields and for automobile interiors, is the material used for the screen. The material is coated with “Cufitec®”, a new virus and bacteria control technology that prevents secondary infection from viruses. Our aim is to bring new life to a space using the power of color, and to make a comfortable environment for people to engage in new communication.

コロナ禍のニューノーマル時代において、「めばえ」をテーマに衝立機能のあるフラッグパーティションを制作しました。2020年7月29日(木)より、東京・南青山のINTERSECT BY LEXUS – TOKYOにて展開しています。医療現場や自動車内部で実際に使用されているメッシュを衝立資材に展開。さらにウィルス・細菌制御新技術「Cufitec®(キュフィテック)」をメッシュに付着させウィルスの二次感染を防ぎます。空間に色の力で新たな息吹を吹き込み、ここで過ごすお客様の新たなコミュニケーションを生み出すことを目指します。

“SPROUT” for INTERSECT BY LEXUS-TOKYO
Press release
Date: From July 29th, 2020 (Wednesday)
Venue: INTERSECT BY LEXUS ‒ TOKYO
Location: 4-21-26 Minamiaoyama, Minato-ku, Tokyo 107-0062
Planning: Mika Takizawa (Dentsu Live Inc.)
Mesh manufacturing: NBC Meshtec Inc.
Frame manufacturing: STOKA Co., Ltd.
Press: daily press
Photo: Ooki Jingu
Planning and Design: SPREAD