From Monday, April 7 to Sunday, April 13, 2025, we will present an exhibition at Alcova, a key design platform during Milan Design Week 2025 in Italy.

Spread has long explored how color conveys information, elevating it into design. At the core of our creative process is one fundamental idea: “Contrast is beautiful.” This concept was first investigated in Japan through our project Ornamental Contrast, which examines the origins and aesthetics of contrast. Now, Ornamental Contrast returns to the global stage. The works presented result from an experimental approach, delving into the interplay of light and darkness within color.

The venue, the Former SNIA Factory, is one of Alcova’s newly added locations for 2025.

The works on display feature steel plates of various sizes, each with different surface textures and layers of color. These compositions awaken the senses, inviting viewers to contemplate what lies beyond the colors themselves.

We warmly invite you to experience this exhibition and explore the depth of contrast in color.

Title: Ornamental Contrast
Designer: SPREAD
Date: 7–13 April 2025
Time: 11AM – 7PM
Venue: ALCOVA| Former SNIA Factory Via Umberto I, 69, 20814 Varedo MB, Italy

For further informations or interviews, please feel free to contact us:
Maisha Yaga yaga@spread-web.jp

*Priority access tickets are available for the four ALCOVA venues, allowing you to avoid peak time crowds. However, you can visit without a ticket, although it is required for Villa Borsani. Tickets can be purchased from HERE.