Since the January 2022 issue, we are in charge of the art direction and design of “Journal of Architecture and Building Science”, the most historical architectural media in Japan established in 1886. The cover is a vision with the design concept of “understanding society through architecture” while content pages cover more visuals to summarize the huge amount of information in which specialized contents are presented in a comprehensible manner. It’s a specialized magazine with issues, features, serializations, news, and research results all about architecture for readers from all specialties.

“Journal of Architecture and Building Science” January 2022 issue
Publishing: Architectural Institute of Japan Club Bulletin Editorial Committee / Editor in Chief: Akihiko Iwasa (HOSEI University Graduate School of Engineering and Design Major in Architecture Professor) / Art Direction & Design & Cover Artwork: Spread / Design: Naoko Kobayashi (umlaut) / Editorial Cooperation & DTP: Fushimi & Editors / Cover Photo: Ooki Jingu / Portrait Drawing: Henry Augusta / Printing：Showa joho Process / Publisher: Hiroshi Imai
Price: 1,430 yen (tax included)
Web Store: Architectural Institute of Japan “Archi Books”
ISSN 003-8555 U.D.C.624/72:061 22(52)

The video of Milan Design Week 2021 in September 2021 was a huge success. The installation “Much Peace, Love and Joy” at Alcova at the remains of a military hospital revealed splendid colors spread in the light of Milan.

The number of visitors reached 55,000 in despite of the travel restrictions all around the world. Be amazed by “Much Peace, Love and Joy” resembling approx. 1,200 floating color fragments and “Mesh Virus-Control Flag Partition”, the combination of new technologies to suppress virus with mesh materials.

Much Peace, Love and Joy at Alcova, Milan Design Week 2021
Dates: 04 – 12 September, 2021
Venue: Alcova
Location: Via Simone Saint Bon n.1, Milan, Italy
Produce: Mika Takizawa (Dentsu Live) / Art Direction & Design: Spread / PR：Miho Kawamura (Daily Press) /Manufacturing: Atelier Inadome, NBC Meshtec, Sutoka, Live Art Books, Print + Plant / Construction: LPD Design, H.Yamamoto / Cooperation: NBC Meshtec, Takeo, Waki Process, Yuko Noguchi, Haruna Yamazaki

You could say humans are living at a change of the times.
What comes to our mind is the perspective of “Gift”.
What do individuals contribute to our world?
Color is joy. And, we do creations to “question the situation” through colors.

Spread, Haruna Yamada & Hirokazu Kobayashi
January 2022

Mesh Virus-Control Flag Partition has won the top award “Red Dot: Grand Prix” at Red Dot Design Award 2021: Brands & Communication Design. The award-winning works are on display at The Museum für Kommunikation (Berlin) until January 2022.

The “Red Dot Design Award” has a history of 66 years, it is called one of the “three major design awards in world” along with iF DESIGN AWARD and International Design Excellence Awards (IDEA). Great designs are selected for “Red Dot”, and the most excellent one is selected for “Red Dot: Best of the Best”. In 2021, there were 9,178 entries from 49 countries. Nine works won the top award, “Red Dot: Grand Prix”.

Mesh Virus-Control Flag Partition
Produce: Mika Takizawa (Dentsu Live Inc.)
Design: Spread
PR: Daily Press
Manufacturing: NBC Meshtec Inc., Sutoka Co., Ltd.
Photo: Ooki Jingu
Contact: flagparti.info@gmail.com

The exhibition “Spread by Spread: What Color is Tomorrow?” ended in a huge success on November 7^th. A total of 8,376 visitors participated in 12 days. We would like to express our sincere gratitude to everyone who have come and offered us support.
During the exhibition, visitors watched the work for hours, many of them were so impressed and even shed tear, asked enthusiastic questions, and being stimulated in various senses. Once again, we were being reminded that the power of color can move human emotions. We are pleased to know that this exhibition has become a platform for visitors to experience the joy from the colors inside us.

Here is our online gallery revealing the exhibition taken with a 360° camera.
Be amazed!

WebVR production: Uttzs

Articles about this exhibition are posted on the website of Casa Brutus. Exhibits captions are summarized in a comprehensive manner so please take a look.

Spread by Spread: What Color is Tomorrow?
Dates: Wednesday 27 October–Sunday 7 November, 2021
Organizer: Spread
Planning Cooperation: Spiral
Venue Cooperation: Wacoal Art Center
Construction Cooperation: Waki Process Inc.
PR: Daily Press
Photo: Ooki Jingu, Kazuhiro Kodaira
Special Thanks: Takeo Co., Ltd. / Toyokasei Co., Ltd. / Mgnet Co., Ltd. / Live Art Books Inc. / Print + Plant
Sponsors: NBC Meshtec inc., crowdfunding sponsors*Part of the funds for the production and organization of this solo exhibition were attained through the crowdfunding platform Green Funding.
Support: Nagaoka Institute of Design

MIDTOWN CHRISTMAS 2021 is created at TOKYO MIDTOWN. The work “Color Jungle” themed “color is joy” simply spreads over Inside Galleria, about 80,000 m3.

In celebration of the Christmas season near the end of 2021, the three atrium areas of TOKYO MIDTOWN are decorated to resemble forest, water, and light. From the changing bird-eyes views from the 3rd floor to the 1st basement floor, viewers are like flying birds. What we want to convey is “color is joy”; and joy is hope. Experience the dynamic sceneries and get lost in the colorful jungle.
Spread installation “MIDTOWN CHRISTMAS 2021 Color Jungle”

Dates: Thursday 18 November–Saturday 25 December, 2021
Hours: 11:00-24:00
Venue: Tokyo Midtown Galleria
Location: 9-7-1 Akasaka, Minato-ku, Tokyo, 107-0052
General Admission: FreeOrganizing & Planning: Tokyo Midtown Management Co., Ltd.
Art Direction & Design: Spread
Construction: NOMURA DUO Co.,Ltd.
Photo: Ooki Jingu

“Coronavirus and Creative”, the daily feature of the web magazine AXIS, has come to its finale with the 100th issue. In the midst of the coronavirus outbreak, we embarked on this research-based publication project with one initial question: How can the creative industry make an impact in the world as it faces the pandemic?

Observing creative activities undertaken day after day around the globe has helped us gain insights into the current status and reflect on them, while also providing inspiration as we plan our next actions. During our research, we were given opportunities to discover the diverse activities undertaken by people in different places, making us realize the extent of the resilience of the human race. Now, in August 2020, we have not yet come close to the end of this crisis, and so our research will go on for as long as the world continues to fight against the disease. To this end, we would like to express our sincere appreciation to our readers for their devotion, and hope to invite new readers to read the back issues and the post-project roundup article, all of which are available on our website.

Web Magazine AXIS Daily Feature  — “Coronavirus and Creative”
Published between May 15 – August 27 2020
Research conducted by: SPREAD

From April 17 to April 22, 2018, NITOMS, INC. (Head office: Tokyo) exhibits “HARU stuck-on design;” “space designing tape” which sticks and peels off again, in Milano Fuori Salone in Milan, Italy.

The venue is unused industrial warehouses under Milan Central Station. HARU stuck on design; exhibits artwork inspired by cave paintings – one of the world’s first-known works of art – directed by the creative unit SPREAD “Imagination led by color” as concept.

http://dailypress.org/wordpress2017/wp-content/uploads/2018/03/HARU_milano_2018_release_f-1.pdf

Nitoms proposes new styling way of space design, “sticking on color”, with HARU stuck-on design; to add a life to space and to influence people’s senses and sensibilities, stepping into a completely different area in which Nitoms had excelled in pursuing functionality and convenience.

Color, stick on, transform. Spaces become freer.

HARU stuck-on design; bring color into your life
Date: Tuesday, April 17, 2018 – Sunday, April 22, 2018
Open Times: 10:00 – 20:00 (closed at 18:00 on April 22)
Venue: VENTURA CENTRARE via Ferrante Aporti 11 Milano
Press Preview: Monday, April 16, 2018, 15:00-19:00

Nominated by Mainichi Design Price 2017.