Burberry, a British luxury brand with over 100 years of history, will hold a pop-up store focusing on trench coats, “The Burberry Trench Pop-Up,” at Isetan Shinjuku until February 20th (Mon).
SPREAD was selected for Burberry’s first-ever creator collaboration to develop the creative concept and to design the installation.

The installation is inspired by scenes of people walking in trench coats. The stories of people who wear Burberry are symbolized by Gabardine, a material used in trench coats. The three-color fabric lines in the installation express the way people live, their passions, resolutions, vibrant emotions and sense of tension.

Discover three curated worlds: Trench Restored, Heritage Refresh and Modern Rainwear, each offering a selection of trench coats for all styles and preferences. Artisans from Burberry’s Castleford Mill are also available to provide personalisation in the form of a Trench Bespoke programme.

Both the installation and the trench coat will be a timeless creation to experience. We look forward to seeing you there.

The Burberry Trench Pop-Up
Date: February 8 (Wed.) – 20, 2023 (Mon.) 10am – 8pm
Venue: ISETAN Shinjuku Main Bldg. 2F ISETAN The Space