SPREAD

MUCH PEACE, LOVE AND JOY BY SPREAD AT ALCOVA

イタリア・ミラノで、ミラノデザインウィークが2年5ヶ月ぶりに開催された。軍事病院跡地を今年の会場としたAlcovaにSPREADは参加し、展覧会「Much Peace, Love and Joy by SPREAD」を発表した。 More 「色は喜び」をテーマに、1,200枚の活版印刷による「Much Peace, Love and Joy」と、メッシュ素材による「Mesh Virus-Control Flag Partition」の2作品を発表。約4000㎡のAlcova会場には52組のデザイナーの作品が並び、SPREADは教会に隣接する650㎡の草木が豊かな屋外スペースで展示した。

今年のミラノデザインウィークの来場者数は約60,000人と発表されたが、Alcovaには55,000人が来場。現地メディアではAlcovaへの評価はとても高く、イタリアのデザイン情報サイトDomus、designboomなどで掲載もされた。

Much Peace, Love and Joy by SPREAD
at ALCOVA, Milan Design Week 2021
https://alcova.xyz/participants
会期:2021年9⽉4⽇(土)~9月12日(日)
会場:ALCOVA
https://alcova.xyz/
所在:Via Simone Saint Bon n.1, Milano
アートディレクション&デザイン:SPREAD
プロデュース:滝澤弥香(株式会社電通ライブ)
PR:川村美帆(デイリープレス)
製造:株式会社 Atelier Inadome、株式会社NBC メッシュテック、有限会社ストカ、株式会社ライブアートブックス、PRINT + PLANT
施工:LPD design、H.Yamamoto
協力:株式会社NBC メッシュテック、株式会社竹尾、株式会社脇プロセス、野口祐子、山崎春奈

掲載記事
Domus
https://www.domusweb.it/en/events/salone-del-mobile/gallery/2021/alcovas-experimental-design-in-the-former-military-hospital-of-baggio.html

designboom
https://www.instagram.com/p/CUM5OJ5tMrj/?utm_source=ig_web_copy_link

Corriere della Sera
https://living.corriere.it/salone-del-mobile/fuorisalone/alcova-e-il-posto-da-scoprire-di-questo-fuorisalone-2021/

ELLE Decor
https://www.elledecor.com/it/design/a37482491/fuorisalone-2021-mostre-alcova-milano/

Interni Magazine
https://www.internimagazine.com/fuorisalone-2021-en/ffuorisalone-2021-events-around-the-city/

Fantastic Man
https://www.fantasticman.com/features/salone

Milano Città Stato
https://www.milanocittastato.it/news/salone-il-primo-salone-del-mobile-col-green-pass-successo-o-flop/?utm_source=mailpoet&utm_medium=email&utm_campaign=newsletter-flash

Il Giornale dell’Architettura
https://ilgiornaledellarchitettura.com/2021/09/15/fuorisalone-2021-forme-dellabitare-tra-le-strade-di-milano/

The Design Edit
https://thedesignedit.com/milan-design-week-2021-perspective/



Milan Design Week was held for the first time in 2 years and 5 months in Milan, Italy. SPREAD participated in Alcova, which venue this year was the site of a former military hospital, and presented an exhibition titled “Much Peace, Love and Joy by SPREAD”.

Under the theme of “Color is Joy”, SPREAD presented two works titled “Much Peace, Love and Joy” using 1,200 letterpress prints and “Mesh Virus-Control Flag Partition” made of mesh materials. The about 4,000-square-meter Alcova venue featured the works of 52 designers, and SPREAD exhibited these works at a 650-square-meter outdoor space covered with plants and trees neighboring a church.  

The number of visitors for this year’s Milan Design Week was announced to be about 60,000, out of which 55,000 visited Alcova. Local media gave Alcova a very high rating and it was featured on Italian design information sites including Domus and Interni.

Much Peace, Love and Joy by SPREAD 
at ALCOVA, Milan Design Week 2021
https://alcova.xyz/participants
Dates: Saturday 4 September–Sunday 12 September, 2021
Venue: Alcova
https://alcova.xyz/
Location: Via Simone Saint Bon n.1, Milano
Art Direction & Design: Spread
Produce: Mika Takizawa (Dentsu Live Inc.)
PR: Miho Kawamura (Daily Press)
Manufacturing: Atelier Inadome Co.,Ltd., NBC Meshtec Inc., Sutoka Co., Ltd., Live Art Books Inc., Print + Plant
Construction: LPD design, H.Yamamoto
Cooperation: NBC Meshtec Inc., Takeo Co., Ltd. Waki Process Inc., Yuko Noguchi, Haruna Yamazaki

01_A01_R3A8246_72 02_C01_R3A8642_03_72 03_D01_R3A8384_72 A02_R3A8140_72 A03_R3A7980 A04_R3A8957 A05_R3A8848_72 A06_R3A8121_72 A07_R3A8454 A08_R3A7910_72 B01_R3A8032_72 B02_R3A7891_72 C02_R3A8414 C03_R3A7849_72 C04_R3A8472 C05_R3A7810_72 C06_R3A8699_72 C07_R3A8489_72 C08_R3A8804_72